3 Powerful Marketing Tools to Create Customers for Life

Targe Market NicheAs a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right?

You’re simply trying to sell your product or service to the people who want and need it most.

Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about.

When you get crystal clear about your target market, niche, and ideal client, you’re able to create marketing materials that easily turn prospects into paying customers.

The terms target market, niche, and ideal client get tossed around an awful lot. The first step to streamlining your marketing efforts is to understand the difference between the three.      Read more about 3 Powerful Marketing Tools to Create Customers for Life

4 Ways to Keep Your Clients and Prospects Interested In Your Offers

Choose yesAs you start to plan your marketing activities for the new year, one aspect of your strategy you will want to give serious thought in the coming year is developing a higher level of engagement.

Engagement simply means your audience’s reaction to your marketing. It’s when they follow through on whatever call to action you put in front of them, such as clicking on a link, responding to a survey or purchasing a product.

No what matter marketing tool or technique you use, you want to make sure that you have a systematic way of tracking your level of engagement.

Paying close attention to the responses you receive will enable you to do more of what’s working and tweak or eliminate what’s not. Thus you will consistently create better results with your marketing in less time, with less money and less effort while you magnetically connect with the people you are meant to serve.

Here are 4 ways that you can create stronger engagement with your clients and prospects:

  1. Email Marketing – Did you know that…*  91% of consumers reported checking their email at least once a day. (ExactTarget)*  7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)*  For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)If you want to develop a super-bond with your target market and increase your revenue, then you MUST be in touch via email marketing. Read more about 4 Ways to Keep Your Clients and Prospects Interested in Your Offers

5 Simple Reasons You MUST Stop Ignoring Email Marketing

As a small business, your passion for what you do and the quality of your solutions are what separate you from your competitors. When you use email marketing to stay in touch with your audience, you’ll be able to reinforce those relationships and connect with your customers in a way no one else can—every single time you hit the ‘Send’ button.

Here are 5 simple reasons why you need to implement email marketing into your profit strategy TODAY:

1. It’s affordable.

Email marketing is an inexpensive way to stretch a tight marketing budget – which is great for you because you don’t have a limitless budget! It’s also a lot less work.

Unlike direct mail, there is virtually no material or postage expense and getting a campaign out the door requires very little production on your part. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per message. Read more about 5 Simple Reasons You MUST Stop Ignoring Email Marketing