This one strategy can give you the boost you need…
Would you implement one new marketing strategy if you could double or even triple your income?
Hosting a live event can help you reach your revenue goals faster and more effectively than online marketing efforts alone.
By combining online marketing and online registration with the unparalleled power of a live event, you can dramatically increase your leads, connections, and profits both online and offline.
If you’ve been thinking of hosting an event but aren’t sure where to start, our 3-step system will help you…
1. Clarify your goals – Identify your “why” and the specific desired outcomes of hosting an event.
2. Choose the event type – Discover which type of event will help you reach your goals.
3. Promote your event – Learn online and offline methods to increase event attendance, decrease no-show’s, and boost profits.
Step One: Identify Your Goal
Hosting an event can help you reach a number of business goals. If you’re looking to….
- Raise money
- Increase purchases
- Enhance engagement
- Celebrate milestones
- Reward loyalty
- Grow your list
- Educate your audience
…then an event is the perfect platform to directly connect with the customer and get them to take targeted action.
Step Two: Choose The Event Type
The type of event you host is dependent upon the specific goal you want to achieve. Once you’ve decided why you want to hold an event, you can then choose the event type most likely to help you meet your goal.
For example, if your objective is to increase engagement with clients and prospects, you might host a social event like a networking picnic or mixer. If your purpose is to sell a VIP coaching package, you might host a workshop that offers a sneak peek inside your high-level training.
When deciding which type of event to host, consider…
- Social events
- Networking events
Which event type is most likely to help you reach your specific aim? Think about the lifestyle, needs, wants, hopes, and fears of your target market, and don’t forget to consider their schedule when planning your event – CEOs may loathe a Saturday morning breakfast meeting, while Mompreneurs may love it!
Step Three: Promote Your Event
There’s no point in hosting an event if no one comes. Promotion is a huge part of successful event planning, and needs to be approached strategically in order to be effective.
Since this is a live event that’s taking place offline, you should do most of your promoting and marketing offline too, right?
Online marketing, including online registration, is an effective way to boost event attendance, especially when combined with your offline marketing efforts.
By making it easy for people to register online, purchase tickets online, get information online, and share the event with their friends on social media, you’ll remain top of mind in the days and weeks leading up to the event. This will greatly decrease the amount of “no shows” at the event, and greatly increase your profits and leads during and after the event.
You don’t have to be Tony Robbins to host a dynamite event, just as you don’t have to be Oprah to build an unstoppable, recognizable brand. By using trusted online marketing tools to promote your event, you’ll be able to increase attendance, achieve desired outcomes, and turn prospective customers into passionate brand advocates.
Utilize the power of events to leverage your business assets. By bringing people together, providing valuable information and connecting on a deeper level, you can serve other to a much greater degree. This will enable you to create an unstoppable business.
Now, let’s take this knowledge a step further and turn it into action.