[To see the full broadcast, play this video] How Small Businesses Create Customer-Centric, Multicultural Marketing Messages and Work with Big Brands Our world is becoming increasingly diverse. Now, it is essential to build business success by connecting to … [Read more...]
Adapting Your Business During COVID-19 – The Constant Contact Customer Panel
You can ensure that your business thrives . . . Yes, it is possible even during economic uncertainty — keep reading. Smart business owners know that adapting marketing and business practices in response to economic fluctuations is vital for any successful business. During the global … [Read more...]
Minority-Owned Businesses: Minimize the Economic Threat of COVID-19
While economic crises aren’t easy on anyone, they can be disproportionately harmful to communities already affected by systemic disadvantage. Among these communities, minority-owned businesses are typically one of the worst-hit mainly for various reasons. First, there's a huge digital divide that … [Read more...]
5 Big Brands That Got Multicultural Marketing Wrong
You can win at multicultural marketing... What is one of the best ways to do so? Learn. From. Others'. Mistakes. Major brands like Pepsi and Dolce & Gabbana offer some lessons in multicultural marketing through their controversial missteps. Let’s take a look at a few compelling cases of … [Read more...]
Thrive NOW Virtual Summit Helps Small Businesses Survive During a Crisis
In March 2020 the world was quickly overwhelmed with confusion, uncertainty, and fear due to COVID-19... Small businesses did not escape this anxiety. While we were grateful to see government, business and community leaders giving so much attention to small businesses, it was clear that this … [Read more...]
Thrive NOW™ Virtual Summit Session 3: Get Your Business Found Online and Attract New Customers
Thrive NOW™ was a full-day virtual summit hosted by Smart Simple Marketing on April 14, 2020, especially for small businesses that have been struggling since COVID-19 imposed unprecedented restrictions on us all. The live event was the result of conversations Sydni and I had with our clients, … [Read more...]
How the B2SMB Community Can Support Each Other During the COVID-19 Crisis
Daily news conferences are filled with experts who help us learn various ways we, as consumers, can continue to support our local and online businesses during this global health crisis. We've also heard a number of stories about the ways businesses are pivoting and changing the way they serve … [Read more...]
How To Win At Email Automation with Constant Contact
You're not still doing it the old way… are you? I'm talking about the old way of sending marketing emails… Each time you need to communicate with a new prospect you open your email marketing system and stress over how you want to respond to them. If you're still doing this – keep reading. … [Read more...]
3 Easy Steps To Creating Predictable Revenue In Your Business
You are very familiar with that feeling… Think back to two different time periods in your business. #1 - The time when business was dried up and producing ZERO revenue and… #2 - The time when your cup runneth over with too many clients and more income than you could handle When your … [Read more...]
Why Smart Simple Marketing Went Missing and How You Can Use Our Example To Grow Your Business [FREE DOWNLOAD]
You are going to discover an important secret… It’s a secret that many small business owners ignore, but so desperately NEED. (I want to lead you from the group of “ignor-ers”. So keep reading.) Intentionally, Smart Simple Marketing disappeared! Why would we go missing for … [Read more...]
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