Best Apps for Optimizing Your Facebook Fan Page

If you’re using Facebook Business Pages to drive traffic to your website (which should be the goal of the page), you’re likely quite interested in keeping up with the latest and greatest applications to help you get the most of out of this tool.

My friend Kristine Maveus-Evenson, President of Capture Hits, shared this great list of recommended apps that I want to pass along to you:    

• Static HTML (tabs 1-12) — She likes this one because you can simply drop/insert HTML
• JotForm — No coding needed. Easiest way to add a capture form, though you won’t get email list management.
• Pinterest tab — Offers easy sharing of your Pinterest board. (She’s  a Pinterest junkie and really likes this app, especially if you sell products with images!)
• Wildfire — For handling contests
• Ecwid and InstanteStore — FB friendly carts/ecommerce that works with a website and FB
• PostPlanner — Allows scheduling of posts to FB Page/group within FB. Haven’t seen it impact Edgerank the way 3rd party apps do.
• Booshaka — For Fan of the Week. Why she  likes this one? Stats! Great info about top fans and their engagement.
• Forum for Pages — Creates a tab to have threaded discussions exactly like a forum. Love this to keep the wall clean for engagement and the forum to talk about topics, provide support, etc.
• Fotobabble — Allows lots of engagement (one of her favorites) because fans can upload photos — such as “show us how you use our product” — and make it a fun contest to get engagement.
• Coupon for Pages — Allows/encourages sharing of coupons from fans to their friends.
• Networked Blogs OR RSS for Pages — 2 different apps that bring your blog into FB easily
• YouTube for Pages — Highlights new videos (or selected videos) you add to your YT channel.
• FAQ tab — Allows a section to capture questions and created a searchable database of FAQ.
• Lujure – Great for customizing apps, particularly if you want to pull in content from elsewhere online. Easy to add images (eg. logo) to assist with branding. Love the hotspot function and drag, drop and resize nature of its features. $30 per month min buy in.
• Shortstack – Easy template driven app builder with loads of options for customizing. Free basic sign up which is sufficient if only managing one Page and simple apps.  This is where she sends beginners for their first attempt at DIY. Notice tabs a little slow to load at times, but so are all aren’t they?

You can search for any of these apps by typing the name in search box inside your Facebook account and then following the steps indicated.

Personally, we’ve been using Static HTML and Networked Blogs for a while now with great results. I’m eager to try out the others and report back to you on my experience and the results. Which of these apps have you added to your Business Page? And with what result? Do tell by sharing your thoughts below!