When your website is set up correctly, and focused just right on your ideal clients, it can be a 24/7 sales and marketing tool for your business. Unfortunately, far too many small business owners are missing out on important keys that can make or break their businesses. Don’t be one of them! Having a great website is a non-negotiable in 2012! You have to have an effective, strategic online presence in order to grow your business.
Here are five key areas for your profit focused website:
- Your website platform.I’ve said it before and I’ll say it again – WordPress is the BEST platform for your profit focused website. It’s easy to update with new posts, even for a non-techie, and has all of the behind the scenes functions that you’ll need to get found by search engines and ideal customers alike. You can create a website with pages and posts or a more traditional blog style website.
Be warned – there are two types of WordPress. WordPress.org is a free blogging platform that is hosted on WordPress’s site. What you’ll need for your WordPress website is the version available at WordPress.com.
- Your website theme.One of the reasons that WordPress is such a good choice for your business website is because of the myriad of themes available. You can select a theme that fits your site’s purpose and then have it customized by a WordPress expert. There are lots of free and premium themes available that can take your website from bland to spectacular. Visit StudioPress, ThemeForest, iThemes or WooThemesfor a theme that fits your brand and your needs.
- Domain Registration and HostingOf course, the best WordPress theme in the world isn’t going to do you a while lot of good without a domain name and web hosting! Your domain registration will allow you to host a site at a web address. Try to choose something memorable, not too long and connected to your business name. Your hosting is a monthly fee that will allow you to host your website at that domain name. It holds all of the files, images and content that people see when you visit your site.
If this seems like Greek to you, don’t worry! There are several companies that offer domain names and hosting together in the same package. Try out GoDaddy, BlueHost or HostGator for your domain registration and hosting needs. Typically you’ll pay a one-time fee for a domain name and then a monthly hosting cost for your website.
- Royalty-free ImagesYou can’t have a profitable website without images, but you can’t just Google an image and use it on your site either. You have to use images that are free for your use – called “royalty free.” These images are available for use on your website without paying a photographer a hefty fee. Although there are some sites that offer royalty free images for free, your best bet is to go with a microstock photography website. These sites normally have better quality images that you can use on your site and in your marketing materials. I prefer Dreamstime and iStockPhoto. They both have a great selection of images.
- CopywritingCopywriting is essential to your profit-focused website. Your pages and blog posts need to speak to your ideal customers and motivate them to take the next step with you. A copywriter can take your basic message and turn it into something that really compels your audience to make a purchase, sign up for your course or reach out to connect with you.
You can find a copywriter by asking for referrals. If you know other small or solo business owners who has a website that makes them money, ask them about their copy and who created it. Choose writer who experience developing effective web copy for your target market.
Another option is to post a project on Elance.com. With Elance, hundreds of copywriters will bid on your project and you can select the one with the right qualifications and price for your needs. Elance copywriters are rated based on their past projects, so you can be assured that the writer you’re working with knows his or her stuff!
With the right platform, theme and copywriting, your small business website can become the profit driving machine that you’re looking for. Look into these resources if you need a new website, or want to revamp your old one.
Your Action Plan For This Week:
| 1. | If you need a new website, or want to change hosting, look into the domain registration and hosting options listed in this article. |
| 2. | Want to update the look of your website? Check out the WordPress template resources in this article and find a template that is clean, easy to read and reflects your brand. |
| 3. | Make a list of pages on your website that could use a copywriter’s touch. Ask for a referral or post a project on Elance. You can get your website revamped one section at a time until it’s all professionally written. |
Sally says
Thanks for the post!
I just want to add that I tried WordPress but eventually I moved to exai.com because it was easier to use and because of that instead of giving you a limited (though big) number of templates, it builds a unique and custom website for you, based on the details you give, so you know that your website is one-of-a-kind
🙂
Sydni Craig-Hart says
Thanks Sally! I have not previously heard of exai…Will check that out!
Jennifer Bourn says
Sydni – These are great suggestions.
For WordPress, HostGator, DreamHost, and our Favorite WP Engine are the best! WordPress.org recommends the first two, and WP Engine is secure, managed WordPress only hosting.
As a custom WordPress theme designer, we build all of our sites on the Genesis Framework by StudioPress and their themes — when we work on themes — are the only one we work on because their code standards are high and maintained and the themes are built with SEO, simplicity, and security in mind.