Smart Simple Marketing

Gain clarity. Take action. Get Results.

  • Home
  • About
  • Results
  • Solutions
  • Blog
  • Events
  • Tools
  • Contact

How to Craft Awesome Newsletter Content

By Sydni Craig-Hart

leveraging your lead magnetThe number one question I get from clients regarding their newsletter content is “What should I be writing about?”.

Many small business owners mistakenly believe that they shouldn’t email their list unless they have something new and noteworthy to share. Still others are under the mistaken impression that every single newsletter should be a sales email.

Great newsletter content doesn’t have to just include exciting events, product launches or new offerings. In fact, the bulk of your email content may not even focus on your products and services at all.

Here are 5 newsletter content ideas to help you engage your list, even when you feel like there’s “nothing to email about.”    

1. Tips and Trick

Newsletter content is a chance to deliver on your promise to make your customers’ lives better. Offer tips and tricks, give expert advice, and solve your customer’s problems via email.

If you’re able to offer genuine help with free newsletter content, your customers will be that much more likely to make a purchase from you, an expert problem-solver that they trust.

2. A question

Wondering why your customers aren’t buying a certain product, liking your Facebook posts, or clicking the links in your emails?
Ask.

A single, targeted question makes for great newsletter content because it engages the reader and encourages them to respond.

You might ask something like “What’s the biggest problem related to _________ that you’d give anything to solve right now?”
Use the answers you receive to revise your future newsletter content and create new products that solve those specific problems.

3. A personal story

Whether the story belongs to you, a customer, or a colleague, sharing a relevant tale with your readers helps them to connect with you and your brand.

How do you want to be thought of and remembered in the mind of your reader?

Choose a story based on the answer to that question – it could be something funny, inspiring, even deep, but make sure that in addition to entertaining the reader, it also offers a valuable, problem-solving lesson.

4. Your latest blog post

Don’t be afraid to share your latest blog post with your email list. Chances are that many of your customers may not be aware you’ve posted new content unless you email them to remind them.

Create an newsletter using the first paragraph of the blog post, together with a link encouraging the customer to “click here to read more.”

5. A survey

Like a single question, a survey makes for useful, engaging newsletter content. Be sure to ask questions that address pain points and that will be useful to you in serving your customers.

Whatever your email newsletter contains, make sure it’s not simply asking for the sale over and over again.

Profitable newsletter content that is helpful, educational, and addresses pain points will naturally move your customers into a “ready to buy” mindset.

To learn step-by-step how to create a an email newsletter that makes you money, join us for Profitable Email Newsletters! Register now and you’ll get INSTANT access to Class #1!

Filed Under: Email Marketing Tagged With: Email Marketing, Marketing Strategy, Newsletter Content, small business marketing, Smart Simple Marketing, Sydni Craig-Hart



Share this...
Share on facebook
Facebook
Share on pinterest
Pinterest
Share on twitter
Twitter
Share on linkedin
Linkedin


Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

Subscribe to our blog!

Sign up to get new our latest posts and announcements
delivered straight to your inbox.




Comments

  1. Bonnie Marlewski says

    February 24, 2015 at 12:42 PM

    Sydni, Great tips and thanks for sharing!

  2. Chris McElroy says

    February 24, 2015 at 12:46 PM

    Like that you mentioned using summaries of blog posts. We do that a lot for our clients who we blog for. We write the blog knowing that some of it will be in the monthly newsletter. Then, we choose which 3-7 posts that month should go into the newsletter.

    Some clients come to us wanting “an” article for their monthly newsletter. I explain the benefits of the above approach. 1 article has 1 chance of getting each person to click through. 6 titles, have 6 chances to get each person interested.

    More than 7 is over the top and as little as 3 may even be the best choice. Power of 3 and all.

Contact us

2340 Powell Street
Suite 223
Emeryville, CA 94608
T: 510.365.6148
F: 708.405.0668
E: Info@SmartSimpleMarketing.com

Navigation

  • About
  • Results
  • Solutions
  • Events
  • Contact

Categories

  • Marketing Strategy
  • Business Management
  • Attract Perfect Clients
  • Marketing Advice
  • Networking

Copyright © 2025 · Smart Simple Marketing

Enter your information below to get instant access now!

Your privacy is protected.

Notifications