A lot of folks marketing “strategy” is throwing stuff out into the world and seeing what sticks. Some jump from idea to idea, concept to concept and never make any progress. To me, marketing is like cooking (which I LOVE) and to create real success in your business you need to follow a recipe. One that is customized to your personality, your business and your goals. In this week’s episode I teach you how you easily find your recipe and “cook up” delicious success in your business!
A Marketing Recipe That Is Guaranteed to Succeed (SSMS Episode 82)
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Tea Silvestre says
Hey Sydni! You know anytime cooking and marketing are mentioned in the same breath, I’m there! And while I’m a big fan of learning from recipes, I find that our biz success relies more on experimentation once we’ve learned the basics. Gurus are fond of promising success based on following formulas and road maps. They often forget to let people know that there will always be variables not taken into account in their recipe. Love that you stress yours is not a cookie cutter system.
Sydni Craig-Hart says
Thanks for the note Tea! I have found “Formulas” and “Blueprints” to be great guides, but you still need a hefty dose of YOU in executing the plan. It’s impossible to completely copy someone else’s path and create the same results, because as you said, there are a lot of variables at play. But using someone else’s framework as a guide and to avoid common pitfalls can be extremely valuable. Thanks for your input Tea!
Amy Kinnaird says
Sydni, I enjoyed your podcast and appreciate all of the good points you made. As business owners it’s always very tempting to get off the “recipe” and try stuff, but maybe we are better off taking the expedient route.
And of course, we DO just need to get off our butt and put in the required work to get the results we are looking for, whatever that result is.
Amy
Sydni Craig-Hart says
Exactly Amy! I appreciate that you appreciate my point. Whatever it is that makes sense for us as individuals is what we need to do and stop worrying about what everyone else is doing!
Brenda Stanton says
Sydni –
Love this podcast – especially your encourage at the end to get off our butts and just do it!
Awesome program as well
Sydni Craig-Hart says
Thanks Brenda! Just do it is right! It’s easy to over think what we need to do and get stuck in analysis paralysis. But we have nothing to lose by taking action and so much to gain?