Time. It's the most precious resource we have and one of the very few that cannot be replaced. For service professionals looking to create a highly successful, lifestyle-focused business it is essential that we use the gift of time well so that we can achieve our goals. One of the top … [Read more...]
How To Attract Ideal Clients With Ease (SSMS Episode 23)
In this week's free marketing podcast I discuss the immeasurable value of market research, how critical it is to know and understand the immediate needs and challenges of your current clients and ideal prospects, and how making yourself easily accessible to your target audience is paramount to … [Read more...]
Finding Clients In The New Economy
Smart business owners know consistently finding clients is crucial to their success. After all, without a steady stream of new and repeat customers, there’s nobody to serve, no money to be made, and no reason to keep the doors open. How do you find clients who are ready to buy, even though the … [Read more...]
5 Simple Steps to Organizing Your Mind and Creating Space to Focus On Your Marketing
Joseph Ghabi said, "Your life will begin changing the moment you decide that you want it to. In order to facilitate change you must first be willing to allow it to manifest in your life, your heart, and in your thoughts." The same principle applies to growing your business. If you want to … [Read more...]
3 Simple Secrets to Attracting Ideal Clients Using Social Media (SSMS Episode 22)
Is the time you spend marketing your business through social media actually attracting ideal clients to your door? Despite the massive popularity of social media, some service professionals struggle to create visibility for their small business and attract high quality leads. Such does not have to … [Read more...]
How to Fine Tune Your Marketing Efforts to Attract More Clients – Part 4
You've gotten clear on what you want to accomplish in your business. You've set specific, measurable goals for yourself. You've mapped out a plan and scheduled time on your calendar to take consistent action. What else can you do to ensure that you achieve your goal of consistently attracting … [Read more...]
Attract More Clients And Grow Your Business By Attending Live Events (SSMS Episode 21)
Most service professionals include in-person networking as one of their primary marketing strategies. But how do you use these opportunities to really attract new clients? How can you best position yourself, make the right connections and really use live events to grow your business? This has been … [Read more...]
How to Fine Tune Your Marketing Efforts To Attract More Clients – Part 3
Last week we discussed how to set achievable goals for your business and why this is so important. The next step is to simply start taking action. Unfortunately, this is often where service professionals get stuck. If we allow it to, analysis paralysis can set in and we can find ourselves … [Read more...]
How to Choose Marketing Strategies That Get Results (SSMS Episode 20)
Have you ever wondered how to choose the best marketing tactics for your business? With all of the options available, which strategies are really worth pursuing on the way to achieving your goals? I often hear such questions from service professionals just like you. They sometimes feel overwhelmed … [Read more...]
How to Fine Tune Your Marketing Efforts to Attract More Clients – Part 2
Last week we discussed how to get clear on what is (and what is not) working in your business, so that you can make the necessary adjustments and start seeing better results with your marketing. Once you are clear on what you'd like to change and just what your baseline is, it's time to start … [Read more...]
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