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Best Apps for Optimizing Your Facebook Fan Page

By Sydni Craig-Hart

If you’re using Facebook Business Pages to drive traffic to your website (which should be the goal of the page), you’re likely quite interested in keeping up with the latest and greatest applications to help you get the most of out of this tool.

My friend Kristine Maveus-Evenson, President of Capture Hits, shared this great list of recommended apps that I want to pass along to you:    

  • Static HTML (tabs 1-12) — She likes this one because you can simply drop/insert HTML
  • JotForm — No coding needed. Easiest way to add a capture form, though you won’t get email list management.
  • Pinterest tab — Offers easy sharing of your Pinterest board. (She’s  a Pinterest junkie and really likes this app, especially if you sell products with images!)
  • Wildfire — For handling contests
  • Ecwid and InstanteStore — FB friendly carts/ecommerce that works with a website and FB
  • PostPlanner — Allows scheduling of posts to FB Page/group within FB. Haven’t seen it impact Edgerank the way 3rd party apps do.
  • Booshaka — For Fan of the Week. Why she  likes this one? Stats! Great info about top fans and their engagement.
  • Forum for Pages — Creates a tab to have threaded discussions exactly like a forum. Love this to keep the wall clean for engagement and the forum to talk about topics, provide support, etc.
  • Fotobabble — Allows lots of engagement (one of her favorites) because fans can upload photos — such as “show us how you use our product” — and make it a fun contest to get engagement.
  • Coupon for Pages — Allows/encourages sharing of coupons from fans to their friends.
  • Networked Blogs OR RSS for Pages — 2 different apps that bring your blog into FB easily
  • YouTube for Pages — Highlights new videos (or selected videos) you add to your YT channel.
  • FAQ tab — Allows a section to capture questions and created a searchable database of FAQ.
  • Lujure – Great for customizing apps, particularly if you want to pull in content from elsewhere online. Easy to add images (eg. logo) to assist with branding. Love the hotspot function and drag, drop and resize nature of its features. $30 per month min buy in.
  • Shortstack – Easy template driven app builder with loads of options for customizing. Free basic sign up which is sufficient if only managing one Page and simple apps.  This is where she sends beginners for their first attempt at DIY. Notice tabs a little slow to load at times, but so are all aren’t they?

You can search for any of these apps by typing the name in search box inside your Facebook account and then following the steps indicated.

Personally, we’ve been using Static HTML and Networked Blogs for a while now with great results. I’m eager to try out the others and report back to you on my experience and the results. Which of these apps have you added to your Business Page? And with what result? Do tell by sharing your thoughts below!

Filed Under: Marketing Tips, Social Media Marketing Tagged With: Facebook, Smart Simple Marketing, social media, Sydni Craig-Hart, website traffic



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Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

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Comments

  1. rose says

    May 10, 2012 at 1:39 PM

    I have been using static html and I totally missed out some great apps for my Facebook fan page. I think I will be adding fans of the week.It will be cool and I can thank my loyal Facebook fans.

    • Sydni Craig-Hart says

      May 23, 2012 at 10:40 AM

      Thanks for the comment Rose! I’m glad to hear that Static HTML is working for you. Are there any other apps you recommend that you’ve used personally?

  2. marquita herald says

    May 14, 2012 at 12:27 PM

    Great list! I try to keep up with the best and latest but admit I rely heavily on articles just like this to make sure I don’t miss out. I’ve already got several of these, but the Pinterest tab is new and I just LOVE Pinterest so I’ll have to add that one for sure. Thanks!

    • Sydni Craig-Hart says

      May 23, 2012 at 10:17 AM

      I understand what you mean Marquita! I do the same thing. Do you have any other apps you recommend? And what is the link to your Pinterest profile? I’d like to check it out! 🙂

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