Everyone has a special quality that makes them unique. What makes you…YOU?
Being able to identify your unique selling proposition is critical to creating more revenue in your business. The more you can distinguish yourself from your colleagues and leverage your unique skills, the more your ideal clients will want to work with you and the higher fees you can command.
You can think of your Unique Selling Proposition (USP) as part of your “expertise” and what sets you apart from other people in your profession. By focusing on your special skills and qualities and setting yourself apart from your competition, your ideal clients will view you as the expert that you are and be more inclined to engage your services. Keep in mind, anyone seeking the support of a service professional ALWAYS wants to work with the best of the best.
Obviously, whether you are a coach, speaker, interior designer, virtual assistant, graphic designer or a consultant you have “competition”. (Though I like to think of them as colleagues and not competitors.) Your colleagues are simply other service professionals who are working to serve the same target market you are .
But you know something that they don’t. The importance of having an ideal client profile. And once you’ve created your ideal client profile, based in part on your USP, you work to consistently market to ONLY that ideal client. This allows you to attract people who “get” what you do and are actively seeking your unique services. It also allows you to create a top-notch experience for your client, because you’re offering solutions specifically for that individual’s unique challenges. Focusing on your USP also helps you to create a “raving fan”, because your client sees you, and only you, as their problem solver. Thus you create a win-win for you AND your client!
This type of success all starts with determining your USP. It can be as simple as identifying and marketing your strengths as a business owner. For example, if you are a personal development coach that helps women become financially independent, then your USP could be that you were a former financial adviser that has helped 1,000 women become financially independent. Because of your expertise, you are uniquely qualified to help them develop a plan to get out of debt, save money, invest and plan for retirement. That is no easy task! Because you have already demonstrated your expertise with your previous experience, that makes you unique. Women who are looking for financial independence will be drawn to your experience and results – and they will pay top dollar to work with you!
Lori says
Your blogs / articles are always so clear and precise and so helpful!! At the beginning of the year I signed up on alot of different lists. Got ALOT of information. Did a lot of learning. Now I am at a point that I have to trim it down to the lists and people that seem to be the most helpful and make the most sense for me.
You are one of the people at the top of my KEEP list !!
My new web site is still a work in progress. But that is ok.. I do what I can when I can and hope that in the end it will attract new clients to my business.