Q. Hi Sydni! I keep hearing you talk about the benefits of content marketing and I really want to use this strategy in my business. I've started an email newsletter (that I don't keep up with consistently) and I've also started a blog but it looks rather sparse. One thing that holds me back is … [Read more...]
Spring Clean Your Marketing For Success
Just like closets and cupboards, marketing strategies and assets can accumulate clutter over the course of the year – It’s time for some spring cleaning. My friends over at PR Web shared with me three great tips on how to make sure your marketing is current, polished, and efficient: 1. Clean … [Read more...]
How To Pull NEW Clients Out Of Thin Air (SSMS Episode 97)
[display_podcast] Getting more clients for your business is easy to do if you maintain a proactive spirit and are willing to be innovative. No matter how good you are at what you do, you can't sit back and wait for clients and new revenue to be handed to you. You've got to get out there and … [Read more...]
A Networking Strategy That Is Guaranteed to Make You Money (SSMS Episode 96)
[display_podcast] If you use in person networking as a strategy for marketing your business, you likely appreciate the need to follow-up on the interest you generate at an event. But how often to you ACTUALLY follow-up? If you're not following up, you are quite literally leaving thousands of … [Read more...]
3 Marketing Projects You Can Complete THIS WEEK to Increase Your Income
Unfortunately being a fabulous interior designer, virtual assistant, financial planner or whatever profession you happen to be doesn't make you an automatic marketing expert. (Wouldn't it be great if it did?) So as you strive to be of service to those who need you and generate an income to meet … [Read more...]
Simple SEO Strategies That REALLY Work (Infographic)
Search Engine Optimization, aka SEO, is a marketing strategy that often eludes busy professionals like you and me. Yes, we know we need to pay attention to it. But it seems overly technical, time consuming and confusing to figure it out all out. Not to mention the fact that the big search engines … [Read more...]
How to Consistently Create Content if You Have No Time, No Interest and No Know-How
If you think about the way you make purchasing decisions for products and services you'll likely realize that it's the companies that educate you, show you they understand your pain and offer a practical solution that get your attention. And if they make a compelling enough offer, you are likely to … [Read more...]
A Marketing Recipe That Is Guaranteed to Succeed (SSMS Episode 82)
[display_podcast] A lot of folks marketing "strategy" is throwing stuff out into the world and seeing what sticks. Some jump from idea to idea, concept to concept and never make any progress. To me, marketing is like cooking (which I LOVE) and to create real success in your business you need to … [Read more...]
Creating Your Money Map and Unlocking Hidden Treasures
Progressive action leads to escalating RE$ULT$. It can be challenging to figure which steps to take next to grow your business. And when you finally do figure it out, it can be difficult to stay focused. Which is why I developed for you my proven “Create Your Money Map” system. It is essentially a … [Read more...]
How to Network for Dollars
Let’s face it. Most folks go to a networking event hoping to close new business. Is that the case with you? If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards, is NOT going to create new money in your business. … [Read more...]
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