[display_podcast] Stumbling into a marketing pitfall can happen even to the most seasoned entrepreneur. The key to avoiding these traps is knowledge. You must know what they are and where they are in order to keep your business out of harms way. Listen to this week's episode to learn 5 pitfalls … [Read more...]
Common Pitfalls That Are Killing Your Business (Despite Your Best Efforts)
Love it or hate it, marketing is a necessary part of creating a successful business. If you happen to reside in the "hate it" camp, it could be because you feel like marketing means you have to be pushy, sales-y or fake. We've all had the experience of having someone try to "sell" us and it doesn't … [Read more...]
3 Keys to Creating a Profit Plan That Makes You Money (SSMS Episode 74)
Without a solid marketing plan, it's going to be more difficult than necessary for you to achieve your goals. I imagine you are part of the SSM community because you want to avoid that unnecessary frustration. So, in this week’s article, I share some specific points to consider so you can beef up … [Read more...]
3 Steps to a Profitable 2012 (SSMS Episode 72)
Many service professionals wait until January 1st to start thinking about what they want to accomplish in the new year. However, smart entrepreneurs create their strategic plan MUCH earlier. Like...NOW! Right NOW is the perfect time to start setting goals for the next year before your time gets … [Read more...]
