We went from 10 customers to 46!
Andrea McCarthy is passionate about teaching new moms about cloth diapering, but her business was struggling. Within the first six months of taking over Little Rumpkins Diaper Service, she and her business partner had just ten customers.
“My husband and I have no marketing background at all, so when we took over the existing cloth diapering service, we weren’t sure how to market our business,” said Andrea, “We decided to turn to Sydni’s services in order to help.”
After working with Sydni, she found the direction and instruction she was looking for. Before the coaching, she relied on word of mouth and customers in the Buffalo, New York area looking for “diaper service” on Google. It didn’t do much for them in terms of customers.
“Sydni opened up our eyes to a variety of new ideas that worked really well for us. I loved how she made me accountable for what I told her I was going to do. She was great about pushing me to do things to get out of my comfort zone. With her insistence, I got on the phone and started following up with people who had emailed us or that I had briefly talked to before.”
In addition to the follow-up calls, she also started giving small talks at childbirth education classes. In five to seven minutes, Andrea would sum up the benefits of cloth diapering in a non-pushy, non-salesy way and then invited people to call Little Rumpkins Diaper Service if they were interested.
“I really liked this because I’m not a salesperson. I hate being pushy, so the talks were good for me. I was doing what I needed to do without pushing people,” she said.
The strategies paid off in spades. By December, just six months later, Andrea had 46 new customers trying out the service and started over 15 new customers in the time that they worked with Sydni.
“Sydni is such a huge support and cheerleader,” Andrea said, “If you need help with marketing, she’s worth every single penny. I would gladly pay her again. She is a great coach!”
