Smart Simple Marketing has been an incredible business to work with. I first met Sydni just over four years ago, and she and Wil have both built a remarkable business. We started our work on the Accelerate With Google program to help Google better serve the needs of diverse business owners across the country. Since that time, we have turned to Smart Simple Marketing repeatedly when we’re looking for partners that can innovate with intention to support the growing needs of diversity and inclusion efforts within the tech industry.
Smart Simple Marketing is an exceptional business to partner with because their team exhibits solid leadership and project management skills, strong analytical and strategic thinking skills, and they can help any organization build trust through exceptional interpersonal skills.
Highlights include:
* Leadership and project management skills: Creating a customer-focused content strategy to serve the needs of 9 digital coaches across the country that will support over 20,000 diverse small business’ digital acumen efforts in the 2017-2018 year and consistently generate new leads for a variety of Google products.
* Strong analytical and strategic thinking skills: Drove a data project to collect feedback directly from US small business owners that have been impacted by Google brands and programs focused on educational efforts of digital and Google tools.
Conducted interviews with over 200 participants, and synthesized feedback into a conceptual framework that Google teams leveraged to support the growth of the small business sector, particularly minority-owned and other diverse-owned businesses
* Built trust through exceptional interpersonal skills: Served as primary consultants on our projects interfacing with women and minority communities
Demonstrated the ability to drive content and promote digital strategies in communities where Google teams are working to partner with more closely and produce financial growth
I can’t wait to see what Sydni and Wil accomplish next.
