I had a chance to partner with Smart Simple Marketing to develop a 5-webinar series and email marketing program targeted toward multicultural small businesses. The team was extremely professional and able to help identify the unique goals we wanted to achieve for Verizon and the best methods to obtain those goals.
Hispanic, Women-Owned, and African-American small businesses are a fast-growing market segment for Verizon. . For the small business outreach initiative I was leading, the goals were to increase awareness of the products and services Verizon Wireless offers to help small business owners be more productive and save money. We also wanted to position ourselves as small business experts and cultivate new relationships.
Smart Simple Marketing went beyond just executing a webinar series.
One of their greatest strengths is that they understands how to create compelling content that engages your target audience in a way that’s meaningful to them.
Their partnership was strategic – and they helped build a foundation for ongoing communications with prospective customers by developing a turnkey newsletter that featured success stories and helpful information that doubled email open rates and click-through rates within weeks.
We needed some case studies of small business owners who were currently using Verizon. Smart Simple Marketing reached out to their extensive network to find Verizon customers to enable us to compile these compelling case studies. They’re extremely well connected and have great expertise when it comes to content marketing. They really knows the type of storytelling a company should do to engage its target audience.
Smart Simple Marketing found a way for Verizon to stay top-of-mind for our customers and prospects by building a means for ongoing communication. In addition, they created compelling content that engaged our target audience. Their approach to setting specific goals and delivering solid results made our programs and our partnership a success. I value their expertise and strong desire to see their clients succeed.
