…Her work has helped me expand my offerings, boost my bottom line, and gain confidence in what’s possible in my business. THANK YOU SYDNI!
“Although I’m exceptionally organized and very much a planner, my background and skill sets are not in the marketing and sales elements of business. Given that, I’ve been really fortunate in my business that I’ve had a pretty steady stream of clients come my way over the years. I wish I could say that this was due to a well-thought-out, planned, and implemented marketing plan – but it wasn’t. My approach had been the “try everything and see what sticks” method of marketing – an expensive way to approach building a business, to be sure. I knew there had to be a better way – and I needed help finding it.
After doing some research, I hired a marketing and sales firm that promised to dramatically grow my business. After reviewing the marketing plan they prepared for me, I was skeptical. They had not listened to my goals or concerns and instead created a plan based on where THEY thought I should take my business. The expensive and hype-filled marketing tactics they had me spend money and time on never panned out, and I was left feeling frustrated and angry. Thousands upon thousands of dollars later, I had nothing to show for my investment in the firm and its methods. It would have been great if they were an expensive firm and I’d achieved great results – unfortunately, they were a costly waste.
I knew I still needed help with my marketing, but I was pretty hesitant to hire another marketing firm after that initial less-than-stellar experience. It was going to take someone special for me to want to work with an outside marketing consultant again. I found that someone in Sydni Craig-Hart and Smart Simple Marketing.
Sydni and I had been in each other’s orbit for a while, and after finally meeting in person, I knew that we were going to have a great relationship. I decided to hire Sydni to work with me, and have been nothing but thrilled with both how she and her team work and the results of all of our efforts!
One of the many things that I really appreciate about Sydni is that both she and the marketing tactics that she recommends are completely hype-free. Instead of hype and fluffy language, Sydni helps make sure that my marketing represents me and my business in ways that feel completely authentic. No fluff, just real messaging that both I and my target market can relate to. From redesigning my branding to sending out a single email, Sydni helps to ensure that my marketing is consistent, credible, and, most importantly, that it fits.
A side benefit of working with Sydni is that she encourages me to stretch what I think are my boundaries in relation to how I’ve structured my services, what my offerings can be, and how I can price the services that my company offers. She’ll challenge my assumptions, and in the end, she’s usually right! As a direct result of Sydni’s good advice, here’s a sampling of what we’ve accomplished:
- Created a new stream of revenue by launching my first info product
- Added hundreds of subscribers to my mailing list
- Completely repackaged my services so that clients are better served AND my cash flow is improved at the same time
- Generated thousands of dollars in revenue from six new clients who have signed up for my new packages
- Underwent a complete branding overhaul – including logo and website
- Built out my social media presence in a way that feels useful to my audience and natural to me
- 3x my annual revenue from last year
Given many teleseminars and speaking engagements which have helped boost my profile as an expert
What the results don’t say is how much fun it is to work with Sydni. Marketing is not my passion, but it is Sydni’s – and her energy is contagious. I genuinely look forward to our consulting calls and ALWAYS get a ton of value out of them. I won’t lie – there’s work involved in implementing my marketing plan, and I usually have plenty of homework. That said, the plan is broken down into manageable steps that I and my team can accomplish, and if there’s ever a problem, Sydni’s there to help us through in a way that makes sense and keeps things light.
I honestly can’t imagine how I’d be growing my business without Sydni and her team. Her work has helped me expand my offerings, boost my bottom line, gain confidence for what’s possible in my business. THANK YOU SYDNI!”
