I will answer that question for you, but first lets clear the air with a counter-question. “What has been holding you back from crushing your business goals?”
You may reply with one or more of the following:
- “I can never stay focused.”
- “I wear too many hats.”
- “There isn’t enough time in the day.”
- “I need more support.”
- “I don’t know where to start.”
… (this list can go on for days, but we won’t do that right now)
So, the initial question that I know is on your mind is: “How can I be successful with email marketing?”
THAT is the question I will answer for you!
Why is it important for you to get the answer? Email marketing has an amazing return on your investment of time and resources.
Email marketing has an ROI of 4,300%. Try to beat that with any other marketing tactic or strategy that you are using.
DO WE HAVE YOUR ATTENTION NOW!
Now, follow me as I show you a simple formula for growing your business with that astounding ROI of email marketing.
There are 3 things that will pull you towards your goals like the magnetic force of gravity!
Begin with Well Designed Goals and Objectives
I have an audio-mentor named Jim Rohn…
Have you ever heard of him? Although he passed away long before I ever knew who he was, I learn from him on a regular basis through training audios.
He taught me something that will definitely help you in mastering the power of email marketing. He said:
“Goals become like magnet. The bigger they are… the stronger they pull.”
When your goals are well designed, clear, realistic and acted upon, they will pull you to success!
The goal gives you the 30,000-foot view. This is what you want to accomplish. For example, you may have the goal of doubling your customer base. What will help you to take that goal to the next level towards completion?
Make your goal actionable by creating supporting objectives that tell you how to bring it to fruition.
The Goal: Double customer base.
The Objective: Use email to follow up with all prospects and to motivate current and past customers to become repeat buyers.
When you deploy well-designed goals and objectives, it becomes easier to focus on all activities that will pull you closer to reaching your goals. You will avoid most things that distract you from succeeding.
But… how can email help you with this?
Execute Email Campaigns with Precision
After your goals and objectives have been well designed, you can next make decisions about the type of email campaigns you would like to run. The offers that you want to make will become clearer. You will easily formulate conversations that you want to start with the audience that you serve.
Think about the goal of doubling your customer base. This might turn on a light bulb in your mind!
You might remember that it is easier to have a current customer to buy from you again than it is to acquire a new customer. Also, you might consider your happiest customers and think about asking them for referrals. So, you draft up an email to create your first Referral Campaign.
How many very happy customers (raving fans) have you had over the past 6 to 12 months? Reconnect with them using email. You can do a Survey Campaign to get feedback on what made your services or products phenomenal.
The types of emails you send should be specific to the objective of your campaign. What are some email campaign objectives that you should deploy? Here are a few:
- Customer acquisition
- Event registration
- Subscriber engagement
- Say “Thank You”
- Company announcements
- Acquire new donations
A well designed goal that has a clear objective will you to the action steps that become the turbo booster that enables you to attain the business growth that you desire.
It would be foolish to exclude email from your strategy. Remember that email has a 4,300% ROI. Use it to stay connected with your audience and serve them well.
The third piece is just as crucial as the first and the second.
Track and Measure Your Results
Here is where you will pay attention to all of the hard work that you have put in.
Before you began reading this, you asked the question, “how can I be successful with email marketing?” This is where the proof is manifested!
How is it that email marketing has a 4,300% ROI? Email marketing gives you the tools that you need to track, measure and respond to the actions that you and your audience is taking.
Here is an example. If you are running a campaign to acquire new customers, your email strategy will tell you how close you are getting to the objective of the campaign. Take a look at this scenario:
Your campaign objective is to make 30 sales at $97.
You send 5 emails to a specific list of 2000 subscribers.
After 5 days of running this campaign you get the following results:
- Percentage of 2000 that opened your emails 25% (equals 500)
- Percentage of 2000 that clicked on your offer 4% (equals 80)
- Percentage of 80 clickers that bought is 15% (equals 12 customers)
This data gives you tremendous feedback regarding the audience that you are sending emails to. Any metrics that you have gives you a starting point for taking future action. Paying close attention to this data is the quickest and easiest way to succeeding in email marketing.
However, YOU have to get started somewhere. You have to develop well designed goals and objectives. It is you that needs to create and publish email campaigns that are attractive to your audience. And it is you that must track and measure your results. Don’t allow that 4,300% ROI to sit on your laptop. Take full advantage of it!
Let us show you how…