The cornerstone of successful (i.e. profitable) email marketing strategy is having a responsive list. Many Internet marketing “gurus” talk about having a large number of subscribers and liken that as the link to their success. But when you’re building a community within your target audience, it’s really less about the quantity of email subscribers and more about the quality of subscribers on your list. Building a strong, trusting relationship with ideal prospects in your target market is important because when you do make an offer, they’ll be more likely to respond.
The only way to get your email subscribers to respond to you is if you earn their trust. And one way you can do this is to keep in touch with them consistently. Sending an email only when you have something to promote will not yield the results you expect.
Because they know all you’re trying to do is sell them something – no one likes to be sold. If you have tried this in the past, you probably saw a large number of people unsubscribe from your list shortly after the offer was mailed, right?
The key to building a responsive email list is to keep in regular contact with them. Emailing your list at least once a week with a tip, or links to your weekly blog posts or even a newsletter, is a good start to building a relationship with them. Once they see you’re working hard to interact with them, build a rapport with them and share helpful information/resources, they will be more receptive to your offers.
Consistency is critical. And the only way to achieve consistency is to create a system for staying in touch with your email subscribers. My favorite way to create a system is to use technology to work for you so that you can maintain the level of communication from week to week and month to month.
This is a really simple strategy, but I often see folks getting stuck on the “how to” details and therefore, it just doesn’t get done.
I want to help you get over this obstacle.
Join me and my colleague, Joshua Zerkel on Wednesday, September 8th at 5 PM (PDT) for a FREE call on how to create systems for your marketing your business. We’ll teach you the actual skill of creating simple systems so you can APPLY it to any strategy you choose to grow your business. This is a lifelong skill you will be able to use over and over again. But most importantly, it will show you the steps to create an effective and consistent email marketing campaign to produce long-term results.
If you have any questions about email marketing in general, please post them below! We’ll try to address any common questions we get during the call.