It takes a lot of work to create a great webinar. After preparing your content, dealing with technical issues, working hard to increase attendance, and finally winning new customers, you may be asking yourself – what’s next?
While your live webinar event may be over, that doesn’t mean your webinar has to stop working for you. By repurposing your webinar into other content marketing formats, you can….
- Maintain the marketing momentum you’ve created
- Continue to attract new clients and customers
- Increase sales!
Here are three simple, painless ways to convert your webinar content into new marketing materials.
1. Make Your Webinar Recording Available
If you have a recording of the live webinar, consider making it available for those who could not attend the live event.
This could mean posting the webinar as a video on your website, changing the privacy settings on your YouTube channel, or even making the webinar available for purchase.
A pay-per-view option is a great way to attract new viewers while increasing your revenue and driving traffic to your website.
By giving prospects a way to easily access your content, your webinar will continue to provide value on an on-going basis.
2. Turn Your Webinar Into Written Content
Re-purpose the content of your webinar into a blog post, a series of blog posts, or even an eBook. You can have the audio transcribed verbatim, and then edit the transcription for your blog or website.
You can also create social media posts based on the best knowledge gems that were offered during your webinar presentation.
Once you post written content on your blog or social media channels, be sure to direct users to the webinar recording as well. If you’ve created a pay-per-view webinar this technique will further increase revenue and continue to win you new customers.
3. Turn Your Webinar Into a Podcast
Your webinar most likely has a visual component – a slideshow or PowerPoint – and an audio component (you speaking to the audience). The audio portion of your webinar can easily be turned into a podcast episode. Convert the video file yourself, or if you’re not an audio genius, hire a freelancer on Fiverr.com or Elance.com to help you out.
A podcast episode will let customers and clients consume your content while they drive to work, hit the gym, walk the dog, or do chores. You’ll reach an entirely new audience who may not have the time to watch a webinar, but who definitely have the time to listen to a podcast while multitasking.
BONUS: Upload your webinar slides to a site like Slideshare.net, where you’ll be able to reach an entirely new audience yet again!
Whether you re-purpose your webinar as paid, written, or audio content, the most important thing to keep in mind is that a webinar can be used continuously to win clients and increase revenue.
The biggest mistake you could make would be to leave great content lying around, simply because your live webinar date has come and gone. If your content is solid, you’ll be able to make small tweaks and continue to use it for years to come.
Are you unsure about monetize your webinar and turn it into dollars?