Everyone has a special quality that makes them unique. What makes you…YOU?
Being able to identify your unique selling proposition is critical to creating more revenue in your business. The more you can distinguish yourself from your colleagues and leverage your unique skills, the more your ideal clients will want to work with you and the higher fees you can command.
You can think of your Unique Selling Proposition (USP) as part of your “expertise” and what sets you apart from other people in your profession. By focusing on your special skills and qualities and setting yourself apart from your competition, your ideal clients will view you as the expert that you are and be more inclined to engage your services. Keep in mind, anyone seeking the support of a service professional ALWAYS wants to work with the best of the best. [Read more…]