Developing your own information product is an easy way to develop a new stream of income for your service business. If you’ve wondered about how to create your own info product and generate a profit, you’ll love this week’s podcast! I share five proven steps for creating a product that will be irresistible to your ideal clients. By applying these techniques, you’ll be able to increase your earning power while serving those who may not be able to take advantage of your 1:1 offerings.
Archives for March 2011
Hosting a virtual event, such as a teleseminar or webinar gives you an opportunity to promote your services as well as create a new stream of income for your practice. With a well-planned and well-run event, you can grow your list, create more visibility for your solutions and increase your revenue all at the same time. If you’re not currently using this type of promotion, you’ll appreciate the step by step instructions in this week’s podcast.
Hosting virtual events such as teleseminars (essentially a conference call) and webinars (which is basically a PowerPoint presentation delivered via the Internet) are a great way to boost your business. They are both easy and highly effective tools to create more visibility and new profit streams for your business. Using these tools to promote your services and educate your market can be a regular piece of your marketing strategy.
With teleseminars and webinars you can give your audience an opportunity to sample what it’s like to work with you live and see how quickly they can benefit from your expertise. You offer them solutions and prove your value in a an hour or less. [Read more…]
Hosting a live workshop or training event is a strategic marketing technique that can increase your income AND create a new client base, all in the same day. While it might take months to develop rapport with prospective clients online, you can accomplish the same level of connection in just an afternoon with a local event. That’s what you call smart marketing! As an added bonus, you can charge a fee for your presentation and add a new stream of income to your service business. In this week’s podcast, I’ll share five keys to hosting a winning workshop or class that boosts your visibility and your profits!
Most service professionals know that they need to market their business consistently to get great results. But knowing and doing are two very different things. It can seem challenging to market consistently when you’re so busy serving your clients, actually running your company, and trying to take care of and enjoy the other aspects of your life.
Without a doubt, effective marketing does require your time, energy, and consistent effort, but not to the point that it should be draining for you. It actually should be really easy. And in fact, once you build momentum and get the right systems in place, you’ll find that your marketing runs like a well-oiled machine, and support you in filling your practice with ideal clients and creating more visibility for the solutions you offer, and generating the income you need to enjoy the lifestyle of your choice. [Read more…]
Offline marketing is sometimes ignored by solo service professionals – but it shouldn’t be! By holding workshops and in-person appearances in your local area, you can increase your income, raise your public profile, and build a foundation for a stronger business in the future. In addition, you help build your relationship with your audience. You’ll be able to get to know your local target market while you’re earning revenue from the event AND laying the foundation for future upsells to other products and/or services. [Read more…]
Are you great at what you do and passionate about using your expertise to help others? Are you full of ideas and excited to solve challenges for your target market but aren’t sure how to put all the pieces together to create a profitable business? If so, you’re not alone. Check out today’s podcast for insights on how you can build momentum with your marketing, maintain that momentum and start creating more profits in your business!
At some point, many service professionals start to tire of trading their time for dollars, but may feel stuck in trying to figure out how to easily increase their income. However, diversifying your revenue is easier than you think! Adding new streams of income will help you grow a healthy business and be of greater service to your clients.