Archives for March 2011

How to Create an Information Product That Sells (SSMS Episode 40)

Subscribe to Sydni's PodcastDeveloping your own information product is an easy way to develop a new stream of income for your service business. If you’ve wondered about how to create your own info product and generate a profit, you’ll love this week’s podcast! I share five proven steps for creating a product that will be irresistible to your ideal clients. By applying these techniques, you’ll be able to increase your earning power while serving those who may not be able to take advantage of your 1:1 offerings.

5 Proven Steps to Creating Products Your Clients Want to Buy

money lockAn information product (info product) is just that – bundled information on a specific topic. Instead of working with a client in a coaching, consulting or similar setting, you are documenting your expertise and providing it to them in a self-study format. An info product can be a checklist, a cheat sheet, a special report, an MP3 audio, a CD, an eBook – the possibilities are endless! (For an example, check out the FR*EE training course available on my website “5 Simple Steps to More Clients, More Visibility and More Freedom!” Any format that is appealing to your target market and allows you to share quality information is a potential for an info product.

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Work Smarter not Harder with Teleseminars and Webinars to Boost Your Profits (SSMS Episode 39)

Subscribe to Sydni's PodcastHosting a virtual event, such as a teleseminar or webinar gives you an opportunity to promote your services as well as create a new stream of income for your practice. With a well-planned and well-run event, you can grow your list, create more visibility for your solutions and increase your revenue all at the same time. If you’re not currently using this type of promotion, you’ll appreciate the step by step instructions in this week’s podcast.

Use Teleseminars and Webinars to Boost Your Profits

computer and moneyHosting virtual events such as teleseminars (essentially a conference call) and webinars (which is basically a PowerPoint presentation delivered via the Internet) are a great way to boost your business. They are both easy and highly effective tools to create more visibility and new profit streams for your business. Using these tools to promote your services and educate your market can be a regular piece of your marketing strategy.

With teleseminars and webinars you can give your audience an opportunity to sample what it’s like to work with you live and see how quickly they can benefit from your expertise. You offer them solutions and prove your value in a an hour or less. [Read more…]

How To Host A Live Workshop and Increase Your Income (SSMS Episode 38)

Subscribe to Sydni's PodcastHosting a live workshop or training event is a strategic marketing technique that can increase your income AND create a new client base, all in the same day. While it might take months to develop rapport with prospective clients online, you can accomplish the same level of connection in just an afternoon with a local event. That’s what you call smart marketing! As an added bonus, you can charge a fee for your presentation and add a new stream of income to your service business. In this week’s podcast, I’ll share five keys to hosting a winning workshop or class that boosts your visibility and your profits!

3 Easy Steps to More Profits in Your Business

Most service professionals know that they need to market their business consistently to get great results. But knowing and doing are two very different things. It can seem challenging to market consistently when you’re so busy serving your clients, actually running your company, and trying to take care of and enjoy the other aspects of your life.

Without a doubt, effective marketing does require your time, energy, and consistent effort, but not to the point that it should be draining for you. It actually should be really easy. And in fact, once you build momentum and get the right systems in place, you’ll find that your marketing runs like a well-oiled machine, and support you in filling your practice with ideal clients and creating more visibility for the solutions you offer, and generating the income you need to enjoy the lifestyle of your choice. [Read more…]

Grow Your Business With These 4 Keys to a Winning Workshop

Workshops can help your offline marketingOffline marketing is sometimes ignored by solo service professionals – but it shouldn’t be! By holding workshops and in-person appearances in your local area, you can increase your income, raise your public profile, and build a foundation for a stronger business in the future. In addition, you help build your relationship with your audience. You’ll be able to get to know your local target market while you’re earning revenue from the event AND laying the foundation for future upsells to other products and/or services. [Read more…]

Build Marketing Momentum and Increase Profits (SSMS Episode 37)

Subscribe to Sydni's PodcastAre you great at what you do and passionate about using your expertise to help others? Are you full of ideas and excited to solve challenges for your target market but aren’t sure how to put all the pieces together to create a profitable business? If so, you’re not alone. Check out today’s podcast for insights on how you can build momentum with your marketing, maintain that momentum and start creating more profits in your business!

Step-by-Step Social Media for Busy Entrepreneurs

It isn’t rocket science, but for a lot of small businesses, a simple step-by-step social media plan seems difficult to create. 

Social Media MapYet, developing one takes all the intimidation and guess work out of using this popular tool for business marketing.

If you’ve been holding off on using social media to market your products and services, then you’ll be especially interested in today’s article.

Implement the following five steps and get ready to watch your business grow like never before.

Step One: Understand the Game

Social media is different from sales and other types of marketing. This isn’t the place to do a hard-sell, “just for you, just today” kind of selling tactic.

Successful entrepreneurs have quickly learned how to marry marketing and socializing on these types of sites and if you want to be effective, you need to do the same. Social media begins and ends with … being social!

Let people get to know the real you — let all the best aspects of your personality shine through. Make sure in each interaction that you are pleasant, informed and helpful. Know that you need to let a little bit of your “real life” shine through, but keep in mind, a little bit goes a long way. [Read more…]

3 Simple Ways To Create Additional Streams of Income

CoinsAt some point, many service professionals start to tire of trading their time for dollars, but may feel stuck in trying to figure out how to easily increase their income.  However, diversifying your revenue is easier than you think! Adding new streams of income will help you grow a healthy business and be of greater service to your clients.

If you’re only focused on adding more clients or more services to your solo practice, you’re going to limit your growth and stretch yourself too thin. Diversifying by using your existing skills and knowledge in a new way will help you save time, make more money and grow a stronger business.

[Read more…]