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Reputation Counts! How to Capture Business from Tech Companies

By Sydni Craig-Hart

Tech companies of all sizes are looking for diverse suppliers to buy from. For example,Intel has committed to spending $300 million to diversify its workforce. Google has committed to spending $150 million with diverse companies this year alone. As a minority-owned, woman-owned, veteran-owned … [Read more...]

Filed Under: Branding, Services Marketing, Technology Tagged With: black enterprise, Brand, business reputation, Credibility, get contracts, gsa, lgbt business, minority business, supplier, supplier diversity, supply chain, supply contract, tech contracts, women business



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Packaging Your Services to Get More Clients & Increase Your Income (SSMS Episode 85)

By Sydni Craig-Hart

[display_podcast] You are looking for more clients. Your prospects are looking for the exact solutions you offer. So why is there is a disconnect between the two of you? The key to unlocking more profits could be in how you are presenting your services. Listen in as I teach you how to create … [Read more...]

Filed Under: Attract Perfect Clients, Marketing Strategy, Podcast, Services Marketing Tagged With: Attract Ideal Clients, How to package your services, Sales and Marketing Strategy, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

How to Know Exactly What Your Market Wants to Buy From You

By Sydni Craig-Hart

Correct me if I'm wrong, but I believe that you want your target market to be giddy over your services and products. You are in the business of serving others and you want to help as many ideal clients as you could possibly manage. Right? To be of service and create a profitable business requires … [Read more...]

Filed Under: Attract Perfect Clients, Services Marketing Tagged With: Connect with Ideal Clients, marketing a service business, Smart Simple Marketing, Sydni Craig-Hart, Target Market



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Get Clients Now – SSM “Take 10″ Episode #5

By Sydni Craig-Hart

[display_podcast] Your having a profitable service-based business isn't really based on the solutions you offer. It's based on your engaging clients to purchase those solutions on a consistent basis. Whether you're a coach, consultant, interior designer, virtual assistant, or deliver some … [Read more...]

Filed Under: Attract Perfect Clients, Services Marketing, Take 10 Series Tagged With: Connect with Ideal Clients, Service-based business, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Simple Tips to Steadily Increase Your Profits (SSMS Episode 77)

By Sydni Craig-Hart

[display_podcast] To get profitable results, your marketing doesn't have to be perfect. But it DOES have to be consistent! With simple, consistent action each day and each week you’ll find yourself steadily achieving your business goals and increasing your income. In this week’s episode I share … [Read more...]

Filed Under: Marketing Solutions, Marketing Strategy, Planning, Podcast, Services Marketing Tagged With: How to Market Your Business, marketing a service business, practical marketing solutions, simple marketing, small business marketing plan, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

5 Simple Steps to Growing Your Business with Gratitude

By Sydni Craig-Hart

Though we live in a modern, fast paced society, spend a lot of time communicating via text message, email and social media, and are extremely pressed for time, there is NO substitute for grace and expressing your appreciation in business. This is especially true when it comes to thanking those … [Read more...]

Filed Under: Business Management, Marketing Mindset, Services Marketing Tagged With: Gratitude and Kindness, How to Market Your Business, Power Partner Circle, Referral Based Business, Smart Simple Marketing, Sydni Craig-Hart, Teamwork



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com
video marketing

Easy Video Marketing Tips You Can Use Right Now

By Sydni Craig-Hart

I'll be the first to admit it. When video marketing started getting popular, I was NOT feeling it. Looking back, I can see it was because I was WAY over thinking it! ("What will I talk about?" "Don't I need a lot of equipment?" "I've got to get cute every time I shoot a video!!") As I worked … [Read more...]

Filed Under: Marketing Ideas, Marketing Techniques, Marketing Tips, Services Marketing Tagged With: Blog Videos, marketing a service business, Smart Simple Marketing, Specific Marketing Strategies, Sydni Craig-Hart, video marketing



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Use Your Voice to Attract More Ideal Clients (SSMS Episode 65)

By Sydni Craig-Hart

Want to gain more visibility online and connect with LOTS of ideal prospects? Try podcasting! Some service professionals shy away from marketing technique, but it’s actually an easy “push button” way to share your solutions and expertise. Plus, letting your audience hear your voice allows them to … [Read more...]

Filed Under: Attract Perfect Clients, Marketing Tips, Podcast, Services Marketing Tagged With: get started podcasting, how to podcast, small business marketing strategies, Smart Simple Marketing, start a podcast, Sydni Craig-Hart, web marketing strategies



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

A Simple Marketing Strategy to Build Trust and Increase Sales (SSMS Episode 64)

By Sydni Craig-Hart

There's one simple, inexpensive and reliable way to develop a relationship with your audience that will lead to more sales. By growing an email marketing list you can stay in touch with your target market and turn interested traffic into eager buyers. In this week's article you'll learn how to … [Read more...]

Filed Under: Marketing Strategy, Marketing Tips, Online Marketing, Podcast, Services Marketing Tagged With: business marketing strategies, marketing a service business, online marketing strategies, simple marketing, small business marketing ideas, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Make It Easy for Them to Say YES! (SSMS Episode 57)

By Sydni Craig-Hart

Unless you clearly present the next step for your prospects, they won’t know what to do or how to get access to the benefits of what you have to offer. In this week’s podcast, you’ll learn three important ways that you can encourage your prospects to take the next step and turn your marketing … [Read more...]

Filed Under: Attract Perfect Clients, Marketing Ideas, Marketing Tips, Podcast, Services Marketing Tagged With: help for business owners, help for small business owners, marketing ideas, small business marketing help, small business marketing tips, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com
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