Archives for August 2011

Get Known, Be Profitable and Stay Sane! (SSMS Episode 62)

Subscribe to Sydni's PodcastIf you feel like you are beating your head against the wall, trying to figure out how to increase your income and decrease your stress, listen up! It’s time to re-group and stop trying to do so much. In this week’s article below, I’m sharing with you how to hit the reset button, clear your mind and regain your focus. There are just a FEW simple things you need to do to create a profitable, thriving business. Pay close attention to see what tweaks you need to make!

5 Steps To Being More Productive Each Day

When you’re a small business owner, maximizing your work time is key to the profitability of your company. So it’s important to create a productive work environment where you experience minimal distractions and can focus on running your business. Use the following strategies to get more out of your day so you can increase your productivity and your profits:      [Read more…]

3 Simple Keys to More Profits, Less Stress and More Visibility

Building your business and growing it to support the lifestyle you want is the whole point of becoming an entrepreneur.

The first step in doing so is to define what success means for you.  Perhaps it means that you work a certain schedule. Have the ability to travel extensively. Or maybe it has to do with the amount of income you generate. Be OK with whatever success means to you and resist the urge the be influenced by what the “gurus” say you should be doing. Instead, focus your efforts on bringing your vision of success to life! This means taking action to works towards your goal.

Remember this quote: “There is something more important than believing; ACTION! The world is full of dreamers.  Those who are successful will move ahead and begin to take concrete steps to ACTUALIZE their vision” (- Unknown).

In order to build your business, you will need to do just a few things very well: Read more about 3 Simple Keys to More Profits, Less Stress and More Visibility

A Simple Formula for Effective Marketing

You have started a small business. Congratulations!

Now, what is more important than starting a business?  STAYING IN BUSINESS!

We discussed recently the importance of having a powerful mindset that will support all of your business and life goals.  It’s also important to have the proper mindset about marketing your business. Keep in mind: if you do not market your skills, knowledge and services, you will not be in business for long.  Consistently attracting clients to your company is how you will thrive in business.

This means you need to make a decision about what type of business you want to have.  Is it a not-for-profit organization, where you do great work serving clients but struggle to make a living?  Are you looking forward to running a business that is struggling to stay afloat in the market? Do you want a business that is bustling, exciting and providing the lifestyle that you desire?      [Read more…]

Building A Strong Foundation for Business Success (SSMS Episode 60)

Subscribe to Sydni's PodcastBuilding a successful business is no small undertaking but having the right foundation in place can make your business stronger and more successful. Whether you’re brand new to owning your own business or have been running it for a while, this week’s article has important components that you need to have in place in order to minimize stress and realize your potential.

It IS Impossible! That is, if you never start.

Service professionals have to be proactive about finding and acquiring new clients. The marketplace continues to enable normal people like you and me to earn a living AND gives others the opportunity to get the services that they need. Why is that? It is because we can easily access the people who need the solutions that we offer to solve their problems.

I have found various forms of networking to be highly successful strategies to help grow a business [i.e. enroll new clients]. If you want to see the best results with your service business, leverage the following opportunities:     [Read more…]

Five Keys to a Stable Foundation for Successful Business

Strong foundationThere is a fundamental truth about construction.  Any building that is constructed has a better chance at lasting on bedrock than on sand. That is a guarantee!

This is why it is so important that your business has a solid foundation.  How can you make sure that this is the case with your business?

By honestly taking stock of how you have structured your company and making the necessary upgrades and adjustments so that you are operating like a well-oiled machine. Many times service professionals setup their business “flying by the seat of their pants” and figuring things out as they go along. The problem with this, just like with any constructed building, is that after a while, the cracks are going to show up. They’ll start out small and then gradually expand to large, messy and very expensive issues that can no longer be ignored. When this happens, it can affect one’s reputation, cash flow, marketing efforts and most certainly your mindset and the level of stress you deal with as an entrepreneur.      [Read more…]

Your Decision to Succeed Starts in Your Mind

problem solver networkingDo you have a “CAN DO,” “WILL SUCCEED AT ALL COSTS” type of mindset? Is it natural for you to lead yourself towards your goals no matter what negative signals you receive from naysayers?

Your response could very well be the determining factor as to how quickly and easily you accomplish your goal of becoming a successful service professional.  It’s the combination of tenacity, strategy and consistency that will allow you to create a thriving business. So whether you’ve been in business for five minutes or fifteen years, having the right mindset is a key factor in your success. [Read more…]

A Marketing Strategy That Always Gets New Clients (SSMS Episode 58)

Subscribe to Sydni's PodcastGetting new clients is as simple as finding where they are and offering your solutions. And there’s no better way to do that than to attend live events. Conferences, seminars and events are a terrific way to get in front of your target audience and introduce your business. If you’re not attending live events, the article below gives you some compelling reasons why this should be part of your marketing strategy.