Archives for April 2012

How to Network for Dollars

Let’s face it. Most folks go to a networking event hoping to close new business. Is that the case with you?

If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards, is NOT going to create new money in your business.   Read more about How to Network for Dollars

A Simple Analysis That Defeats Marketing Paralysis – Part 3 of 3

You’ve likely heard me say, “marketing is simply a matter of sharing solutions with people who are already looking for them.” To get the results you’re looking for (more clients, more income, more visibility, etc.) you must also market consistently.

I understand that it can be overwhelming trying to figure out what to do to grow your business and keeping to a schedule in actually getting the work done. However, there are a few tricks that will help you.

For a quick dose of clarity, review your business activity over the past 6-12 months, which will give you a clear picture of what’s working and not working in your business.

As you review your client list you’ll want to ask yourself: Read more about A Simple Analysis That Defeats Marketing Paralysis – Part 3 of 3

A Simple Analysis That Defeats Marketing Paralysis – Part 2 of 3

marketing decisionsYou may be familiar with the phrase, “throw enough against a wall and something is bound to stick.” That might be true, but as you market your business (which is really just sharing solutions with people who are already looking for them) wouldn’t you rather know what is going to stick before you start? This trial and error method will eventually become exhausting. You’ll waste a lot of time and energy and end up with one ugly and messy “wall” in your business.

When it comes to increasing your profits, you want to focus your attention on the activities that will get you the best results in the shortest amount time possible. The only way you’ll know which strategies work the best is if you track where your clients are coming from. (If you would like a FREE copy of our client tracking tool, click here NOW.) By tracking your efforts and completing a quick and easy analysis you will see clearly: Read more about A Simple Analysis That Defeats Marketing Paralysis – Part 2 of 3

A Simple Analysis That Defeats Marketing Paralysis – Part 1 of 3

The term analysis paralysis is fitting when a person over-analyzes a situation to the point where a decision is avoided or action is not taken, thus paralyzing the outcome.

shortest pathSuccess ALWAYS responds to decisive action. So even if an action you take leads to an outcome you didn’t expect, it doesn’t mean you’ve made a mistake. The goal is to create results!

Make this easy on yourself! Instead of wasting time and energy worrying about which step to take next, review what you’ve done in the past to help determine what you should be doing now and into the future.      Read more about A Simple Analysis That Defeats Marketing Paralysis – Part 1 of 3

10 Time Management Tips That Get REAL Results!

This guest post was written by my good friend Liz Dennery-Sanders. Liz wants you to build your brand with style. As the CEO of Dennery Marks Inc., a brand development and celebrity outreach firm, she founded SheBrand, to help female entrepreneurs build powerful personal brands, attract more clients and position themselves as authorities in their industries. You can reach her directly at info@shebrand.com or www.shebrand.com.

We all have a million demands on our time. None of us are immune to meetings, email, voice mail, deadlines, doctor’s appointments, bills to pay, kids to pick up, etc. But if you’re not taking an active role in how you spend your time, then you’re allowing life to spend you.

It’s almost too easy to let life take control and run away with the little bit of time you have left in your calendar. If you allow it, your time will get eaten up by a gazillion things that have nothing to do with what you value.

As I’ve built my businesses over the past 12 years, I find that I’m always looking for the best time management tools and hacks. Remember, focused intention + action = massive results. Self management is the key to making this equation work for you.

Here are my 10 best tips – the ones that continue to work for me and produce REAL results:      Read more about 10 Time Management Tips That Get REAL Results!

3 Keys to Making a BIG Leap In Your Business!

networkingWil and I just spent the last 3 days working “on our business” instead of “in our business.” There is a huge advantage to that and I want to tell you why our first trip to InfusionCon was an exceptional one. First, what is InfusionCon?

InfusionCon is Infusionsoft’s software user conference. Infusionsoft is a sales and marketing automation software that is designed exclusively for small businesses. (If you click on the links you can learn all about both. 🙂

So, what made it such a fabulous event? I know that’s what you came here for, so let me get right into the 3 BIG reasons why I look forward to attending this event every year. Read more about 3 Keys to Making a BIG Leap in Your Business!