Archives for December 2014

Goal Setting That Actually Works: How To Achieve More In 2015 (Part 3)

Achieving goalsWhy do so many small business owners set goals and fail to accomplish them?

As we’ve seen in Part 1 and Part 2 of our goal-setting series, one of the biggest reasons for failure has to do with setting goals that are simply too big.

Instead of declaring what you’d like to achieve in 2015 over the course of 12 months, it’s much more effective to break up goals into manageable 90-day cycles.

Once you’ve set 90-day goals as recommended in Part 1, and broken those goals down into manageable action steps as recommended in Part 2, the next step is monitoring your results.

In Part 3 of our goal-setting series, we’ll show you the most effective ways to track and measure your results to ensure you’re well on your way to achieving everything you’re dreaming of for a great 2015. Read more about Goal Setting That Actually Works: How To Achieve More in 2015 (Part 3)

Goal Setting That Actually Works: How To Achieve More In 2015 (Part 2)

Goals setting button on keyboard with soft focusIn Part 1 of our 3-part series on goal setting in 2015, we covered the importance of creating 90-day cycles in order to achieve your goals throughout the year.

Remember that for most small business owners, huge, sweeping goals and/or changes don’t stand the test of time. Goals are much more likely to be realized when approached in smaller 3-month cycles.

In Part 2 of our series on goal setting in 2015, we’ll show you how to break 90-day goals down into prioritized action steps. Read more about Goal Setting That Actually Works: How To Achieve More In 2015 (Part 2)

Goal Setting That Actually Works: How To Achieve More In 2015 (Part 1)

To be acheivable, your goals must be S.M.A.R.T.Be honest – have you ever set New Year’s resolutions and actually stuck to them? If the answer is yes, have you ever stuck to them all year?

If you’re like most Americans, your New Year’s resolutions are long forgotten by the end of January.

Why?

Because setting goals for an entire year is ineffective and unrealistic. Life moves quickly and things change all the time. What matters to you most in December can be long forgotten by February.

The best way to achieve more in 2015 is by breaking your goals down into manageable 90-day achievement cycles.

By declaring your goal or goals for the next 90 days only, you’ll create a manageable, achievable system that sets you up for success throughout the year.

Each 90-day cycle will move you forward toward a larger, overarching goal, and will inform the goals you set for every subsequent 90-day cycle to follow.   Read more about Goal Setting That Actually Works: How To Achieve More In 2015 (Part 1)

How To Graciously Collect Fabulous Testimonials From Your Clients

As small business owners, we love to hear from our clients that we are making a difference in their lives. But we often hesitate to ask for their support to toot our own horn – which we need to do to attract more clients.

Watch and learn how to collect amazing success stories from your clients without feeling sleezy about it.

The Webinar That Keeps on Giving: 3 Simple Ways to Re-purpose Your Webinar and Win More Customers

webinar originalIt takes a lot of work to create a great webinar. After preparing your content, dealing with technical issues, working hard to increase attendance, and finally winning new customers, you may be asking yourself – what’s next?

While your live webinar event may be over, that doesn’t mean your webinar has to stop working for you. By repurposing your webinar into other content marketing formats, you can….

  • Maintain the marketing momentum you’ve created
  • Continue to attract new clients and customers
  • Increase sales!

Here are three simple, painless ways to convert your webinar content into new marketing materials. Read more about The Webinar That Keeps on Giving: 3 Simple Ways to Re-purpose Your Webinar and Win More Customers