Archive for the ‘Marketing Strategy’ Category
Make Money With Kindle – SSM “Take 10″ Episode #4
Make Money With Kindle - SSM “Take 10″ Episode #3 [ 13:09 ] Play Now | Play in Popup | Download (25)
Who hasn’t purchased from (or at least heard of) Amazon.com? It’s one of the most profitable, successful ecommerce sites in the world. More importantly, the site is now providing an opportunity for YOU to monetize your expertise, attract new clients and customers and create massive visibility for your work.
This week, I’m interviewing my friend, Kathleen Gage, The Street Smarts Marketer, on her insider tips to making your first Kindle product a best-seller overnight. Click the PLAY button to listen to the audio now!
Here’s the nitty gritty: MORE
Tapping Into Your Marketing Power Zone for Better Results (SSMS Episode 81)
Tapping Into Your Marketing Power Zone for Better Results (SSMS Episode 81) [ 11:57 ] Play Now | Play in Popup | Download (14)Stumbling into a marketing pitfall can happen even to the most seasoned entrepreneur. The key to avoiding these traps is knowledge. You must know what they are and where they are in order to keep your business out of harms way. Listen to this week's episode to learn 5 pitfalls to avoid as you strive to increase your success as a small business owner.
Common Pitfalls That Are Killing Your Business (Despite Your Best Efforts)
Love it or hate it, marketing is a necessary part of creating a successful business. If you happen to reside in the "hate it" camp, it could be because you feel like marketing means you have to be pushy, sales-y or fake. We've all had the experience of having someone try to "sell" us and it doesn't feel good.
Fortunately, such tactics are not necessary to enjoy a profitable business. And that is certainly NOT the Smart Simple Marketing way. To me, marketing is simply a matter of sharing solutions with people who are already looking for them.
You and I both face a number of problems each day, both in our personal and professional lives. And of course, we are always on the lookout for solutions to those problems. We seek solutions that are simple, easy and provide a return on our investment.
So as long as you're showing up when and where your ideal clients are looking for the solutions you offer (aka marketing), you will have a never-ending stream of great clients to work with.
What you don't want to do is shoot yourself in the foot by making common mistakes that will undermine your efforts. Take a moment to take stock of what you're doing to grow your business and make sure that you aren't making one of these critical errors: Read more about Common Pitfalls That Are Killing Your Business
How to Stand Out From Your “Competitors” Online – SSM “Take 10″ Episode #3
How to Stand Out From Your Competitors Online - SSM Take 10 Episode #3 [ 13:34 ] Play Now | Play in Popup | Download (69)
Blogging about your business is an excellent way to drive traffic to your website and attract high-quality leads. You can get even more mileage out of your blog posts, and create massive online visibility for your work, by re-purposing your content into other formats. This strategy will have you showing up EVERYWHERE and standing heads taller than your "competitors" (I prefer to think of them as colleagues) when a prospect goes online looking for the solutions you have to offer. Click on the play button above to listen in as Denise Wakeman, Founder of The Blog Squad, explains how! MORE
SSM “Take 10″ Episode #1 – Attract MASSIVE Traffic With Online Press Releases
SSM Take 10 Episode #1 - Attract MASSIVE Traffic With Online Press Releases [ 16:10 ] Play Now | Play in Popup | Download (143)In today's inaugural episode, listen in (by clicking the PLAY button above) as I interview Tom Petty, Master-level instructor at the Search Engine Academy in the San Francisco Bay Area, on how to use online press releases to attract massive traffic to your website. Tom and I implemented this strategy last week for Smart Simple Marketing, so I wanted to share with you the details on what we did and how it worked!
Steps:
- Tom and I brainstormed the topic on Monday
- Tom and I wrote the press release on Tuesday - You can see the release here: http://smartsimplemarketing.com/press-release-free-weekly-marketing-solutions/
- I recorded a video on Tuesday to accompany the press release (this step is optional) MORE
5 Ways to Use Your iPhone to Grow Your Business
I just joined the Apple family by getting my first iPhone a couple of months ago! I've been having so much fun with all the cool features and completely understand why when you go Mac, you never go back! 
If you are a new user like me or considering getting an iPhone, I wanted to share a few nifty tricks I've discovered on how to grow my business using my trusty device:
Marketing a Small Business in 2012: Free Coffee Break Advice
PRESS RELEASE
Sydni Craig-Hart, founder of Smart Simple Marketing, announced that they will be hosting weekly expert conversations with professionals who will help small business owners implement simple, profitable marketing strategies in 2012. These "Take 10" ten minute coffee breaks will be offered free on the company blog and podcast channel.
Emeryville, CA (PRWEB) January 05, 2012 - Smart Simple Marketing, a San Francisco Bay Area marketing coaching firm, will be featuring industry experts over the course of 2012 to offer free, ten minute "coffee break" interviews. These interviews will provide expert marketing advice to small business owners and service professionals who want to increase their profits and get new clients this year.
Sydni Craig-Hart, the founder, said, "Small business owners are looking for actionable and practical ideas that they can put into place right away to get new clients or increase their profits. They don't always have 45 minutes or an hour to spend learning from their mentors. This is a way to get simple, practical, actionable information into their hands FAST!" MORE
Simple Tips to Steadily Increase Your Profits (SSMS Episode 77)
Simple Tips to Steadily Increase Your Profits (SSMS Episode 77) [ 10:39 ] Play Now | Play in Popup | Download (97)To get profitable results, your marketing doesn't have to be perfect. But it DOES have to be consistent! With simple, consistent action each day and each week you’ll find yourself steadily achieving your business goals and increasing your income. In this week’s episode I share some practical tips that you can use to create more consistency and start reaching your goals. Please let me know which ONE tip you plan to implement by posting a comment below!
How to Market Your Business Consistently to Grow Your Income
Do you find that your marketing efforts are haphazard and all over the place? If so, you're not alone. Consistency is the one area where entrepreneurs often have the most trouble. It's an area to give careful attention though, because in order to grow your business and your income, you need to consistently connect with people who are already looking for what you have to offer. (Really, that's all marketing is.)
Focusing on just a FEW key marketing strategies at a time – and not spreading yourself too thin – is guaranteed to get you the best results. Honing in on these strategies and doing them week in and week out will ensure your target market remembers you are available to serve them and give them an opportunity to purchase what you have to offer.
Even if you are not a structured, scheduled kind of person, you can make improvements in this regard. (Believe me, it takes one to know one...I'm not the most structured person you ever wanted to meet!) Creating consistency with your marketing efforts is as simple as picking two to three strategies, creating systems for them and working your plan each and every day.
Here's a few tips that I you can model for your business to help get your marketing on track and implemented consistently: Read more about How to Market Your Business Consistently to Grow Your Income
7 Tips for Organizing Your Marketing Efforts
Joseph Ghabi once said: “Your life will begin changing the moment you decide that you want it to.”
I’ve found that the same is true for growing your business. If you want to see different results than what you’ve seen in the past, you must make a heartfelt decision to do things differently. You need to start with making over your mindset.
Mental blocks can hold you back and keep you from achieving your goals. When you sit down to work on your business are you clear and focused, or is your mind cluttered with ideas, client requests, overdue items and more?
The FIRST step to achieving your goals is de-cluttering and organizing your mind. When you do this, you’ll be able to clearly define what you want to accomplish and start taking the necessary action to achieve your goals.
If a never ending to do list, too many ideas for marketing your business, missed opportunities and a constant state of overwhelm are running your life, it’s time to clear out the old and get organized. When you do this, you’ll find that it’s easier to focus on marketing your business consistently and effectively.
Here are seven simple practices that you can use NOW to do just that: Read more about 7 Tips for Organizing Your Marketing Efforts
