If you use in person networking as a strategy for marketing your business, you likely appreciate the need to follow-up on the interest you generate at an event. But how often to you ACTUALLY follow-up? If you’re not following up, you are quite literally leaving thousands of dollars in new revenue on the table. This problem is easily resolved by creating a system for following up with leads and potential referral partners. In today’s episode I outline a simple system you can model, customize and follow to ensure your networking efforts pay off in spades.
The power of the Internet affords many of us the opportunity to reach prospects and work with clients around the world. There's a lot of value there, but that sometimes can cause one to forget that there are plenty of people right in their own backyard who (and are looking for) their products and services.
In this week's video I share 3 simple suggestions that will help you to get clients in your own local area. It's only 2:49 minutes, and you'll learn some online and offline methods that you can easily implement in 2013…
What will you implement in your business this year? Share your thoughts by leaving a comment below!
Go to www.reCalibrateYourBusiness.com for access to my "paint by numbers" system for creating a simple checklist to achieve your goals.
I'm in Hawaii on vacation for a couple of weeks and was inspired to create this video for you.
It’s 3:08 minutes and will reveal 3 simple tips to significantly upgrade the quality of your marketing messages, help you to be more engaging and create more profits in your business.
NOTE: Please excuse the extra background noise. The beach is a lovely location to record at, but it’s not very quiet!
Which of three strategies will you implement in your business?
Share you thoughts by leaving a comment below!
The last time I reviewed my numbers, I found that almost 30% of my business has come from FREE teleseminars and webinars that I've hosted (or participated in as a guest). That's a pretty powerful statistic, don't you think?
The reason why this has been such a successful marketing strategy for us, is because we teach on topics that are relevant to what our audience wants to learn and we promote the heck out of any event we do.
Here are some things you need to set up a great teleseminar or webinar (the who, what, where, why and how) that gets clients in the door: Read more about How to Get Droves of Ideal Prospects to Sign Up for Your Teleseminars and Webinars
Wil and I were hanging out at the beach yesterday and though I was resting and enjoying the afternoon sunshine, I learned a very important marketing lesson that I wanted to share with you. Check it out:
How can you apply this lesson to your business? Share your thoughts with me below.
What is a marketing strategy? I like to define it as “a process that allows you to concentrate your limited resources on the greatest opportunities to increase your visibility, sales and income.”
For example, let's say you have the goal to enroll 3 new clients within the next 30 days. You should then focus your time, energy and resources ONLY on the necessary tasks that will allow you to reach that goal, and NOTHING else!
How can you ensure that your marketing plan will yield the results that you seek? By making sure to:
- Identify the needs of your ideal client and how you'll address them.
- Focus on specific marketing strategies to help you achieve your goals
Identify the needs of your target market
Having a service-based business is ALL about solving the problems your target market is struggling with. To do that, you need to be clear about what they need and what you can do to eliminate their challenges.
For example, if you are a personal trainer, connect with what your prospects really need. It may be their goal to lose weight, build strength, increase flexibility or simply look better in the mirror. Read more about How to Choose the Right Marketing Strategies for Your Business
You started your business to make a great living doing the work you love. NOT to unintentionally run a non-profit organization. To ensure that you create the profitable, successful business you deserve you must set and achieve goals. For some folks this is easier said then done, so listen in as I share how you can set goals that get results. If you'd like to learn more, including my step-by-step process for implementing a SIMPLE marketing plan that makes you money, visit me at http://www.createyourmoneymap.com/.
Being more successful and more profitable in your business can be had by:
- Being SPECIFIC in who choose to work with
- Being SPECIFIC with the goals you set and the marketing strategies you choose to achieve those goals
- Being SPECIFIC with how you spend your time
It's SO easy to be ambiguous, unfocused and to chase every new idea and opportunity that comes along.
It takes considerably more effort to be disciplined and make the right choices. BUT, it can be done.
You can start, right now, with where you're at and choose a specific path for your business.
If you need help, there's no shame in that. Ask and you shall receive! In fact, the BEST place to start would be to join me for my upcoming LIVE "Create Your Money Map" training.
I'll walk you step by step through setting simple, specific, achievable goals and help you map out a plan to make it happen.
Get all the details and secure your spot at www.CreateYourMoneyMap.com.
See you there!