Archive for the ‘Marketing Strategy’ Category
A Marketing Recipe That Is Guaranteed to Succeed (SSMS Episode 82)
A Marketing Recipe That Is Guaranteed to Succeed (SSMS Episode 82) [ 9:46 ] Play Now | Play in Popup | Download (170)
A lot of folks marketing “strategy” is throwing stuff out into the world and seeing what sticks. Some jump from idea to idea, concept to concept and never make any progress. To me, marketing is like cooking (which I LOVE) and to create real success in your business you need to follow a recipe. One that is customized to your personality, your business and your goals. In this week’s episode I teach you how you easily find your recipe and “cook up” delicious success in your business!
How to Network for Dollars
Let’s face it. Most folks go to a networking event hoping to close new business. Is that the case with you?
If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards, is NOT going to create new money in your business. Read more about How to Network for Dollars
A Simple Analysis That Defeats Marketing Paralysis – Part 3 of 3
You've likely heard me say, "marketing is simply a matter of sharing solutions with people who are already looking for them." To get the results you're looking for (more clients, more income, more visibility, etc.) you must also market consistently.
I understand that it can be overwhelming trying to figure out what to do to grow your business and keeping to a schedule in actually getting the work done. However, there are a few tricks that will help you.
For a quick dose of clarity, review your business activity over the past 6-12 months, which will give you a clear picture of what's working and not working in your business.
As you review your client list you'll want to ask yourself: Read more about A Simple Analysis That Defeats Marketing Paralysis - Part 3 of 3
A Simple Analysis That Defeats Marketing Paralysis – Part 2 of 3
You may be familiar with the phrase, “throw enough against a wall and something is bound to stick." That might be true, but as you market your business (which is really just sharing solutions with people who are already looking for them) wouldn't you rather know what is going to stick before you start? This trial and error method will eventually become exhausting. You'll waste a lot of time and energy and end up with one ugly and messy "wall" in your business.
When it comes to increasing your profits, you want to focus your attention on the activities that will get you the best results in the shortest amount time possible. The only way you'll know which strategies work the best is if you track where your clients are coming from. (If you would like a FREE copy of our client tracking tool, click here NOW.) By tracking your efforts and completing a quick and easy analysis you will see clearly: Read more about A Simple Analysis That Defeats Marketing Paralysis - Part 2 of 3
A Simple Analysis That Defeats Marketing Paralysis – Part 1 of 3
The term analysis paralysis is fitting when a person over-analyzes a situation to the point where a decision is avoided or action is not taken, thus paralyzing the outcome.
Success ALWAYS responds to decisive action. So even if an action you take leads to an outcome you didn't expect, it doesn't mean you've made a mistake. The goal is to create results!
Make this easy on yourself! Instead of wasting time and energy worrying about which step to take next, review what you've done in the past to help determine what you should be doing now and into the future. Read more about A Simple Analysis That Defeats Marketing Paralysis - Part 1 of 3
How to Tune Up Your Marketing Efforts for Better Results and More Profits
One of the most important elements of profitable marketing is often the most difficult for solo service professionals to maintain. That is sharing your solutions consistently. To keep your pipeline filled with ideal clients who happily and readily pay for your solutions, you MUST market your business regularly (meaning EVERY week...YES, that often).
I find though, that many service professionals feel that they don't have time to do so. It can be easy to become so consumed in serving the clients you do have and running your business that your marketing efforts may unintentionally be pushed aside.
If you've ever found yourself having "fallen off the wagon" when it comes to your marketing efforts, you'll be happy to know that a quick and easy tune-up can get you right back on track.
To tune up your marketing systems, you'll first want to do a quick assessment of your business and ask yourself the following questions: Read more about How to Tune Up Your Marketing Efforts for Better Results and More Profits
Getting Your Prospects to Buy What You’re Selling
Simply click the play button to watch my video tips for you:
Take Action Notes: MORE
How to Focus Your Marketing and Get More Clients
Simply click on the picture to watch my video tip for you:
Take Action Notes:
- Focus and consistency are keys to your success as an entrepreneur.
- You’ll get much better results with your marketing when you focus your efforts on ONE target market and ONE ideal client profile.
- If you’ve struggled with choosing a target market consider these points:
- With what group of people have you done your best work?
- What opportunities are currently available to you?
- What kind of clients do you want to fill your practice with?
- Keep in mind, your choice isn’t forever! Just choose based on the goals you have for your business right NOW (say for the next 30-60 days).
- There is no “right” or “wrong” choice. Just pick one and go with it! Remember, focus and consistency is the key to your success.
What target market are you focused on right now in your business? Let me know by leaving a comment below.
Make Money With Kindle – SSM “Take 10″ Episode #4
Make Money With Kindle - SSM “Take 10″ Episode #3 [ 13:09 ] Play Now | Play in Popup | Download (192)
Who hasn't purchased from (or at least heard of) Amazon.com? It's one of the most profitable, successful ecommerce sites in the world. More importantly, the site is now providing an opportunity for YOU to monetize your expertise, attract new clients and customers and create massive visibility for your work.
This week, I'm interviewing my friend, Kathleen Gage, The Street Smarts Marketer, on her insider tips to making your first Kindle product a best-seller overnight. Click the PLAY button to listen to the audio now!
Here's the nitty gritty: MORE
Tapping Into Your Marketing Power Zone for Better Results (SSMS Episode 81)
Tapping Into Your Marketing Power Zone for Better Results (SSMS Episode 81) [ 11:57 ] Play Now | Play in Popup | Download (162)Stumbling into a marketing pitfall can happen even to the most seasoned entrepreneur. The key to avoiding these traps is knowledge. You must know what they are and where they are in order to keep your business out of harms way. Listen to this week's episode to learn 5 pitfalls to avoid as you strive to increase your success as a small business owner.
