Offline marketing is sometimes ignored by solo service professionals – but it shouldn’t be! By holding workshops and in-person appearances in your local area, you can increase your income, raise your public profile, and build a foundation for a stronger business in the future. In addition, you help build your relationship with your audience. You’ll be able to get to know your local target market while you’re earning revenue from the event AND laying the foundation for future upsells to other products and/or services. [Read more...]
Want the fastest way to achieve your goals and get support as a solopreneur? Mastermind groups can give you the structure and guidance you need, while you still maintain your independent entrepreneur spirit. Learn what a mastermind is REALLY all about and how participating in one can help you leap ahead in your business!
Believing in yourself and your business is crucial to your success as service professional. Learn how to approach your business from a place of confidence and overcome common mindset pitfalls – TODAY! It will mean the difference between barely surviving and successfully thriving in your business in the coming year!
So often, it isn’t a lack of knowledge which prevents service professionals from achieving their business and marketing goals. Instead, a lack of focus and motivation are more often the culprits. You may be a person who knows exactly what you need to be doing, having the head knowledge, but not enough confidence in your ability to make it happen and succeed as an entrepreneur.
Throughout the many small business communities that I belong to, both online and offline, I often see a LOT of untapped potential. I see service professionals who have the potential to command top dollar for their work, to create businesses that truly give them the flexible schedule they crave and work only with clients who respect them and value their contributions. I see this in them, but many times, they just can’t see it for themselves.
“WHY?” you may ask?
It’s because they don’t believe in themselves. Perhaps they doubt their worth or don’t believe they can truly succeed. Perhaps they are accustomed to bosses, HR departments, and companies that look down on them. Perhaps they have limiting beliefs (i.e. "I can't charge that much" or "I can never be as good as ...") and, as a result, just can’t see the abundance of opportunity available. [Read more...]
Sticking to the basics and focusing your time and attention on simple, proven strategies is what creates the best marketing results. This week I'm sharing three specific marketing tactics that are easy to tailor to your individual budget and schedule, can be implemented immediately, utilized with minimum effort, and maintained consistently. This is smart simple marketing advice at its finest! [Read more...]
Marketing your services is what keeps you in business -- so using the best marketing tactics to support your goals only makes sense. There are dozens of simple ways you can add impact to your marketing strategies -- and many of them are right under your nose.
The best marketing tactics are the strategies you can implement right away, utilize with minimal effort, maintain on a regular basis and work into your budget and schedule. Here are a few of the best marketing tactics you can start using TODAY to create more profits in your business. [Read more...]