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Reputation Counts! How to Capture Business from Tech Companies

By Sydni Craig-Hart

Tech companies of all sizes are looking for diverse suppliers to buy from. For example,Intel has committed to spending $300 million to diversify its workforce. Google has committed to spending $150 million with diverse companies this year alone. As a minority-owned, woman-owned, veteran-owned … [Read more...]

Filed Under: Branding, Services Marketing, Technology Tagged With: black enterprise, Brand, business reputation, Credibility, get contracts, gsa, lgbt business, minority business, supplier, supplier diversity, supply chain, supply contract, tech contracts, women business



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Why Planning Is The Most Important Step In Your Website Design Journey

By Sydni Craig-Hart

You would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not the case. The problem is that most small business owners take a “looks” approach when they start … [Read more...]

Filed Under: Branding, Marketing Advice, Marketing Coach, Technology Tagged With: Building a Website, Business Website, Planning a Website, small business marketing, Smart Simple Marketing, Sydni Craig-Hart, Website Design



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

How to Stop Cloning Unsuccessful Businesses

By Sydni Craig-Hart

“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” ~ Mark Twain What makes you different? One thing that makes humans amazing is that there are not (and never have been) two people that are exactly alike. Try matching your fingerprints or dental … [Read more...]

Filed Under: Branding, Business Management Tagged With: Customer Experience, Small Business, Small Business Growth, Small Business Uniqueness, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Give Your Clients More Of What They Want — YOU! (SSMS Episode 84)

By Sydni Craig-Hart

[display_podcast] There are a lot of misconceptions about what branding is, as it relates to small business, and what it has to do with your creating a successful business. In this week's episode, I break down what this term really means, what it has to do with you and how to create a compelling … [Read more...]

Filed Under: Branding, Podcast Tagged With: Branding, effective marketing, Small Business Success, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Want More Clients? “BE” Your Brand!

By Sydni Craig-Hart

It’s possible that when you think of brand, what comes to mind is a company’s logo or an image that represents them. You may also think of a particular tag line. For example, if you heard me say, “Just Do It,” Nike would instantly pop into your mind. Or, if I said, “The Ultimate Driving Machine,” … [Read more...]

Filed Under: Branding Tagged With: Branding, effective marketing, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

The #1 Marketing Tool Successful Entrepreneurs Use

By Sydni Craig-Hart

Let's face it. You can't be taken seriously as a business owner in today's marketplace without having a strong presence online. (this is not true, many businesses do NOT have an online presence. You need to clarify this and narrow it down to your audience. Perhaps say, "You cannot be taken seriously … [Read more...]

Filed Under: Branding, Online Marketing, Outsourcing, Resources, Technology Tagged With: Attract Ideal Clients, Branding, Business Online Presence, Marketing Tool, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

4 Steps to Powerful Subject Lines That Get Results

By Sydni Craig-Hart

Your subject line can make or break your email marketing efforts. With the right subject line, you’ll make an impact with your list members and encourage them to open your email and take a look inside. Also, you can increase your sales, deepen your connection and be more valuable to the … [Read more...]

Filed Under: Branding, Marketing Tips Tagged With: Effective Marketing Strategies, Email Marketing, Smart Simple Marketing, Subject Lines, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Use Success Stories to Sell Your Services

By Sydni Craig-Hart

As a service professional, an important element of your marketing strategy is to highlight why you are THE premier solutions provider for your target market. When you showcase your expertise and how others' lives and business have improved because of working with you, your services and products will … [Read more...]

Filed Under: Attract Perfect Clients, Branding, Marketing Tips, Strategic Marketing Tagged With: client stories, gaining testimonials, getting clients, potential clients, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Connect With Your Clients On Their Terms – And Increase Your Profits!

By Sydni Craig-Hart

If you want to fill your pipeline with prospects and increase your income, you have to speak the language of your ideal clients. When you speak their language, you’ll be able to connect with them on a deeper level and show that you understand their problems. Some solo professionals struggle with … [Read more...]

Filed Under: Attract Perfect Clients, Branding, Marketing Advice, Marketing Help, Marketing Strategy, Networking Tagged With: finding clients, gaining clients, small business marketing, Smart Simple Marketing, solving client problems, speaking your clients language, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com

Marketing a Service Business with No Marketing Budget

By Sydni Craig-Hart

Marketing a service business will inquire an investment of your time and financial resources. What if you don't have a lot of money to spend on marketing? Now what? Does that mean you simply cannot market your service business and your only hope is waiting on the sidelines for someone to hire you? … [Read more...]

Filed Under: Branding, Marketing Strategy, Marketing Tips, Services Marketing, Smart Marketing, Social Media Marketing Tagged With: Branding, Marketing Services, Smart Marketing, Smart Simple Marketing, social media, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

sydnicraighart.wpengine.com
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