3 Powerful Marketing Tools to Create Customers for Life

Targe Market NicheAs a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right?

You’re simply trying to sell your product or service to the people who want and need it most.

Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about.

When you get crystal clear about your target market, niche, and ideal client, you’re able to create marketing materials that easily turn prospects into paying customers.

The terms target market, niche, and ideal client get tossed around an awful lot. The first step to streamlining your marketing efforts is to understand the difference between the three.      Read more about 3 Powerful Marketing Tools to Create Customers for Life

Delegating To Team Members So They Pay For Themselves

ROIMost of us went into business for ourselves in part because we wanted to be our own boss.

We wanted to call all the shots, choose how much or how little we worked and to have control over our income.

This sounds GREAT in theory, but if you aren’t careful you can easily create a monster of a J.O.B. for yourself – even worse than when you were actually employed because YOU are wearing all the hats.

The easiest solution to this common problem is to build a team and start delegating. You can do so by working with an intern, hiring a Virtual Assistant, or hiring an employee or an independent contractor with specialized expertise. No matter which option you choose, one thing is for sure…

You want to get your money’s worth out of the investment and you want a high quality product or service at the end of the engagement.

Whether or not you achieve the outcome you seek actually has far more to do with you than it does with the person you hired. Here’s how to avoid common pitfalls that often occur when you work with a team and how to ensure they pay for themselves: Read more about Delegating To Team Members So They Pay For Themselves

Announcing The Flipped It! Video Summit

Have you found yourself in a sticky, overwhelming or frustrating situation in your business?

Do you feel like your mistakes are holding you back and you don’t know how to move forward?

If so, you’re not alone! Believe me, I’ve been there too. The good news is relief is possible! Which is why I am thrilled beyond thrilled to share with you how you can FLIP your situation around!

http://thecravecompany.com/flipped-it-summit/

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Tap Into Your Unstoppable Potential (Yes, you do have it!)

self-doubtSo often, it isn’t a lack of knowledge that prevents service professionals from achieving their business and marketing goals.

Instead, a lack of focus and motivation are more often the culprits.  You may be a person who knows exactly what you need to be doing. You possess the knowledge, but not enough confidence in your ability to make it happen and succeed as an entrepreneur.

Throughout the many small business communities that I belong to (both online and offline), I often see a LOT of untapped potential.  I see service professionals who have the potential to command top dollar for their work, to create businesses that truly give them the flexible schedule they crave and work only with clients who respect them and value their contributions.  I see this in them, but many times, they just can’t see it for themselves.

“WHY is that,” you may ask? Read more about Tap Into Your Unstoppable Potential (Yes, you do have it!)

How To Become Your Own Boss: Free Online Workshop

PRESS RELEASE

In “6 Keys to Taking Charge of Your Business and Life in 2012,” Sydni Craig-Hart and Jennifer Ford Berry are offering a free, one hour training program to learn how to transition from employee to business owner.

Emeryville, CA (PRWEB) January 27, 2012 – Expert marketing coach and consultant, Sydni Craig-Hart, and master organizer and author, Jennifer Ford Berry, are teaming together to provide a simple step-by-step system for transitioning from being an employee to an empowered small business owner.

In “6 Keys to Taking Charge of Your Business and Life in 2012,” attendees will receive 60 minutes of specific, actionable information that they can use to start their own profitable, successful business in 2012. The training is ideal for professionals with expert-level skills in an area they are passionate about, who want to step out on their own.

This live training will cover the top six keys that Craig-Hart and Ford Berry have used themselves to create multiple six-figure businesses in the past five years. The teleclass is targeted at answering the big questions that potential small business owners have, including, “How do I develop the self confidence to step forward on my own?”, “How do I market myself effectively and get clients?” and “How do I keep everything organized in my already busy life?”      [Read more…]