3 Simple Ways To Attract More Clients…NOW

“I need more clients!”  Have you ever made this statement?

Attracting ideal clients and keeping a full pipeline is often the number one challenge solo service professionals face. Fortunately, it is also one of the easiest challenges to overcome. By consistently implementing a few simple steps, you will be well on your way to achieving your business goals.

The struggle to attract ideal clients is often rooted in a lack of clarity, focus and planning.  Remember, when you have clarity of vision for your business, it is easier for your ideal clients to see it as well. So you first need to know WHO exactly is your ideal client, what makes them ideal and what solutions they are looking for.   Also, it’s important to narrow and focus your attention on one particular demographic.  This will allow you to be more strategic with your efforts and spend your marketing time wisely.  The planning is important too, because allows you to outline exactly what you are going to do on a  daily, weekly and monthly basis to connect with ideal prospects, instead of leaving it to chance.

Once you’ve gotten clear on your target market, ideal client and what they need, it’s time to start taking action.  Here are three simple strategies for attracting ideal clients to your business NOW:  

1. Reconnect with past clients – Studies have proven time and again that it’s far easier to sell to an existing client than new one.  So use this to your advantage!  NOW is a great time to reconnect with past clients and catch up with them.  Find out what’s new with them, what their goals are and offer to help them create their next level of success.  You can even create a special incentive to honor the relationship and encourage them to engage your services once again.
2. Networking – If you want to catch “fish” you’ve got to fish where the fish are.  In this case your ideal catch is your ideal client. Targeted, focused networking is an excellent way to connect with ideal prospects en-masse. That doesn’t mean randomly attending networking events just because they’re available or you’re invited.  It means researching where your ideal clients are congregating and meeting them where they are.  It also mean showing up as a friendly, helpful, engaging resource, listening more than you talk and focusing your comments on how you solve your clients problems.  Most of all effective networking is all about PROMPT follow-up.
3. Power Partnerships – Obviously, you aren’t the only service professional targeting your ideal client.  For example, if you are a professional organizer, it’s likely that a personal chef, interior designer, landscaper, painter and real estate agent in your area are also seeking to connect with your ideal prospects.  Or if you are a virtual assistant you will find that graphic designers, bookkeepers, CPAs, business coaches and marketing coaches are targeting your ideal clients.  That is a GOOD thing! You can significantly boost the reach of your marketing efforts by leveraging their network and cross promoting one another’s services.

Marketing consistently is always easier when you see where you want to be, so clearly, you can almost taste it! You’ll have no problem putting in the time it takes, or coming up with creative ideas, when your own clarity has grown your enthusiasm to such a level that you’re actually energized by your marketing effots.  Your energy is very attractive to others – your enthusiasm keeps the pipeline full of those who are looking for the very same in their own lives!

Which of the strategies shared can you implement in your business next week?  Share your thoughts and your plan by leaving a comment below!

Your Action Plan For The Week:

1. Make of list of your past clients and what their situation was when they last worked with you.  Schedule time on your calendar to reconnect with them, and present a special offer to re-enroll as a client.
2. Take inventory of your network and look for other service professionals who are targeting the same market as you and who could provide valuable information or resources to your clients.  Then, schedule a lunch for coffee date to discuss how you can collaborate to serve each other’s audience.
3. Review your ideal client profile and research where they are hanging out, offline and online.  Get yourself registered to attend the next live event and start participating in relevant online networks to create visibility for your expertise and positioning yourself as a resource.