Your customers have specific needs, needs that you’re working hard to fulfill and over-deliver with practical solutions.
The #1 rule of small business is that you can’t be all things to all people. Sometimes your customers need things your business can’t provide.
When that happens, incorporating affiliate offers into your email marketing is the best way to keep your customers happy while supplementing your revenue with affiliate commission.
When incorporated into your email marketing, affiliate offers can:
- Increase engagement and open rates as the reader “shops” for products and services from within your email blast
- Build trust as you position yourself (and your emails) as the go-to place for great offers
- Significantly increase your income–while the customer might not be interested in your product or service today, they may very well be ready to buy an affiliate product or service.
Here are our top 3 ways to monetize your email list with affiliate marketing offers:
1. Create a featured blog post
Dedicate an entire blog post to an affiliate product or service you know your customers will love.
Make sure the affiliate offer adds value, is something your customers can use right now, and is complementary (not competitive) to the products and services you offer.
Feature the blog post in an email newsletter, or email a portion of the blog post with a link back to the post on your website.
Be sure to let readers know that a special deal is just a click away, and encourage them to visit your website to take advantage of this special affiliate offer.
2. Add a “shopping list” to your email blast
Instead of focusing on a single affiliate offer, you can also give customers a shopping list of various offers within a single email.
This technique works best when the list is included below the body of the email, in the “P.S.” section of the message.
Many small businesses have found great success by regularly including long, scrolling lists of special offers and affiliate discounts in their email blasts.
This technique isn’t right for every audience however, so be sure to test it out and study your results to see if it’s a good fit for you.
3. Get married
“Marry” your product to an affiliate product and double your revenue instantly!
Position your product or service so that the value is increased significantly when an affiliate offer is added.
For example, let’s say you’re a web designer. You could partner with a company like Elegant Themes and offer a package deal to customers who hire you to design their websites.
Your customer benefits by getting a wonderful theme for their WordPress site, and you benefit by getting an affiliate commission from Elegant Themes.
Your customers have a variety of different needs. When those needs include products and services your business doesn’t offer, consider partnering with an affiliate who does offer those services.
Include affiliate offers in your email marketing and watch as your credibility and revenue increase simply by sharing affiliate products you believe in.
Are you using affiliate offers in your email marketing?
How is it working for you? Which offers do your customers respond to most? Share your thoughts by posting a comment below.