When you’re first starting out as a solo service professional, you’re happy to work with anyone that comes your way. The excitement of owning your own business and making money doing what you’re great at is enough to keep you going – even if some of your clients aren’t the right fit.
But then you begin to realize there are those you love working with and those that drag your motivation, inspiration and success level down. The truth is – there are right clients and there are wrong clients. Your continued success (and happiness) as a solo service provider relies on your ability to weed out the wrong and focus on the right.
Your “ideal client” is someone who fits right in with your goals and abilities as a service provider. Serving others who don’t see the value of what you do, hassle you about terms, disrespect your advice or otherwise make your work life difficult isn’t worth your time or effort.
By focusing on your ideal clients, you can begin to attract them to your practice so that you’ll have a full roster of exactly who you want to work with.
Following these four easy steps can help you weed out the wrong clients and get more of the right clients, right now.
- Get clear about who you want to work with.
You can’t start targeting your right clients until you know exactly who they are. You can’t market to everyone, so you need to have a clear idea of who your ideal client is. Get as specific as possible – write down a complete persona with your client’s age, gender, job, needs and preferences. This way you’ll have a complete picture of who you’re marketing to at all times.
- Make contact with them where they are.
Once you know who you’re targeting, you can start to reach out to them in specific ways with targeted networking. It’s important to develop a relationship with people who fit your ideal client profile. The more connected you are, the easier it is to offer solutions that meet your clients’ needs. Become the go to resource in their field by connecting in strategic ways over social media, in forums and at live events.
- Create enticing packages that make it easy for them to say yes.
Packaging your solutions in a way that your clients and your prospects find appealing is essential to success with your market. You need to offer different price points and payment options so that they can easily choose the solution that works best for them.
- Connect with others who serve your ideal clients.
Partnering with complementary service professionals that serve the same market is a great way to connect with more of your right clients. These professionals are already connected with people who need your services, and you may have existing clients to you can refer back to them. These powerful partnerships can provide you both with incoming streams of ideal clients.
The benefits of finding and targeting your ideal clients are endless – and this list just scratches the surface of the techniques that you can use to find more of your right clients right now. Join me for “How to Fill Your Practice With Ideal Clients” a FREE live training and coaching event this Thursday – register at http://sydnicraighart.wpengine.com/get-ideal-clients/ and I look forward to sharing my tips, tricks and techniques for finding more right clients right now.