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Engagement Matters 03: Creating A Referral Based Business

By Wil Hart

Who can you invite to a join your referral circle? Focus on individuals whom you know, like and trust, as well who offer a product or service complementary to your own.

Invite them to schedule a regular meeting and let them know you want to learn more about their business so you can send them high-quality referrals and vice-versa.

Got questions? Share them below and let’s discuss!

Filed Under: Attract Perfect Clients, Engagement Matters, Networking, Strategic Marketing Tagged With: Referral Based Business, Referral Circle, referrals, Smart Simple Marketing, Sydni Craig-Hart, Wil Hart



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Wil Hart

At Smart Simple Marketing we help enterprise and diverse companies win more business together! Companies that have the goal of gaining market share and deepening loyalty with small businesses, women-owned and minority-owned businesses need to call Wil. He has built a community of more the 20,000 small business owners and knows the pulse of this coveted market’s goals, fears and objectives.

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Comments

  1. Van Randon says

    January 27, 2014 at 1:26 PM

    Our business started as 100% referral based, but it’s dwindled over time. I see now that there are multiple ways of creating referral business other than hitting our customers up periodically.

    • Wil Hart says

      January 27, 2014 at 1:37 PM

      Hi Van,

      I’m glad that you enjoyed the information. What steps do you look forward to taking action on with regards to strengthening your referral network.

      Let us know how we can support you.

      • Van Randon says

        January 27, 2014 at 1:38 PM

        Well, we already had the foundation setup with referral opportunities, so your video has inspired me to enhance our strategy. We’ve also built strategic alliances within the IT industry, so now I’m coming up with ways to build alliances outside of our industry (e.g., business services). I now have a plan to use our referral networking clubs not only for direct sales leads but for affiliations as well. Your video has caused me to think outside the box in a number of ways, so I will likely be in touch in the very near future.

        • Wil Hart says

          January 27, 2014 at 1:39 PM

          Sounds great Van. Let’s connect here and stay in touch. Thank you for the feedback.

          Please let me know if I can be of service in any way.

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