I talk with entrepreneurs everyday who are struggling to make progress in their business because they are standing in their own way. I can relate because I love structure and organization, but don't care much for rules. I really struggle with routines and I love spontaneity. It makes for a fun, … [Read more...]
5 Simple Reasons You MUST Stop Ignoring Email Marketing
As a small business, your passion for what you do and the quality of your solutions are what separate you from your competitors. When you use email marketing to stay in touch with your audience, you’ll be able to reinforce those relationships and connect with your customers in a way no one else … [Read more...]
Year End Promotions Your Customers And Clients Will Love
There’s nothing small about the revenue potential of year-end (or holiday) season when it comes to small businesses. It’s the time of year when your ideal clients are spending big, and — if you’ve got the right plan in place — primed and ready to spend with you. As the season approaches, it’s … [Read more...]
5 Easy Ways To Kickstart A Profitable Email List
Did you know that... 44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com) 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study) For every $1 spent, $44.25 is … [Read more...]
Using Video Marketing To Grow Your Business (Without Showing Your Face!)
Looking for a simple, inexpensive and HIGHLY effective way to capture the attention of your next ideal client? Do you struggle to convey the value of what you have to offer and wish you could “just show them (your target market) how it works?" Then, you need to implement video into your … [Read more...]
5 Tech Tools That Help You Stay Current, Organized and Build REAL Relationships
You likely spend a significant amount of time each day connected to a desktop, a laptop, a smartphone, a tablet or some other device. Are you making sure that the precious time you’re spending is going to give you a return on your investment? If what you’re doing isn’t directly tied to helping … [Read more...]
How to Magnetically Attract Ideal Clients
I got this email in my Inbox a few days ago: Greetings Sydni: I am so overwhelmed and excited at the same time with all of the information you provided on your website! I have been an Admin/Exec Assistant for over 13 years and have wanted to start my own business for the last 5 years but never … [Read more...]
Questions From Readers: How To Get Started With Video Marketing
Q. “I see that you have incorporated some video into your website. How do you create those? I mean, I try to blog once or twice a week but I’ve never done the video blogging thing. I didn’t even have a YouTube page just yet. How do I get started?” ~ C. Chapelle, New York, NY … [Read more...]
FREE Webinar: 5 Easy Ways To Market Your Business And Increase Your Profits When You’re Always On The Go
You already know marketing is one of the cornerstones of your small business, but there are many challenges involved. With so many media outlets these days, even figuring out where to start can be extremely confusing. And marketing isn’t just about “generating leads”— you need a steady stream of … [Read more...]
Questions From Readers: What do I write about?
Q. Hi Sydni! I keep hearing you talk about the benefits of content marketing and I really want to use this strategy in my business. I've started an email newsletter (that I don't keep up with consistently) and I've also started a blog but it looks rather sparse. One thing that holds me back is … [Read more...]
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