Most of us have heard that people buy from folks they “know, like and trust.” So a logical question for a solo service professional looking to consistently attract more clients to their business is, “how do I get prospects to know, like and trust me quickly?”
One of the easiest ways is to write regularly on a blog.
What is a blog? Well, you’re reading one right now. It is an online journal that allows you to share your expertise with your audience and engage them in a two-way conversation. Writing a blog will help you to quickly gain visibility for your service offerings in a number of ways:
- Search engines (i.e. Google) LOVE blogs! The “spiders” that crawl around the Internet have a voracious appetite. They are constantly looking for content and answers to questions, so that when you type a particular phrase (or keywords) into your search box, they can find the exact answer you’re looking for. The more content that is regularly published on a blog on a particular subject, the more often the “spiders” come back and the more likely the blog content will show up first in various search results. This is great if YOU are the blog author because the more you write, the more often you will attract readers (i.e. prospective clients) who are already looking for the solutions that you provide!
- You can integrate your blog with your social media profiles (especially LinkedIn and Facebook) to get even more mileage out of the content you create. This is great for positioning yourself as a resource and a problem solver. This also provides another way for you to easily and regularly update your social media presence.
- It’s simple, comfortable and authentic way to develop a relationship with your audience. You can talk in your normal “voice” instead of perhaps your more formal professional voice, and really allow your readers to get to know you. Showing them that you identify with their biggest challenges and have support and solutions to offer will keep them coming back for more and can spark an interest in your paid services.
As you can see, there are a number of really good reasons you should start blogging about your business. My favorite resource for blogs is www.Wordpress.com (which does require some basic technical know how to setup). You can use one of the free themes offered there to get started or search around the web for premium paid themes and completely customize your blog to match your existing brand. If you are technically challenged and need more support, consider setting up your blog at Typepad. They offer numerous templates that are feature rich, easily customizable and easy on the eyes. You can setup your account and be up and running in literally 15 minutes. They also have great customer service and will host your blog for you for just a few dollars a month.
Whichever option you decide, take advantage of the inexpensive (or FREE) way to serve your audience and attract visibility to your business.
If you have tips on getting started with blogging or a story to share about how blogging has benefited your business, DO TELL by leaving your comments below!