Search Engine Optimization, aka SEO, is a marketing strategy that often eludes busy professionals like you and me. Yes, we know we need to pay attention to it. But it seems overly technical, time consuming and confusing to figure it out all out. Not to mention the fact that the big search engines … [Read more...]
How To Use Automation to Short Cut Your Marketing Efforts and Increase Your Profits
I often hear entrepreneurs making this excuse about why they aren't marketing their business consistently: "I don't have enough time to market Sydni!" I'll refrain from going off on a rant about making excuses (and how that correlates to how successful you are in business), but I will say that … [Read more...]
5 Ways to Drive Traffic to Your Spa or Salon with a Blog
Looking for a way to get new customers and grow a loyal fan base in your community? Print ads and direct mail used to work wonders for businesses – but with more and more customers going online, doesn’t it make sense to connect with them where they are? Grabbing attention from your local clients is … [Read more...]
Try This “Hot New Thing” to Boost Your Revenue
There is always some "hot new thing" in the marketplace that is supposedly designed to end your marketing woes. Sometimes the new thing works, sometimes it doesn't. But I want to share with you the new smart, simple, "hot", "new" thing that IS working right now. What is that Hot New (or actually old … [Read more...]
Are Daily Deal Sites a Good Deal for Your Spa?
Daily deal sites are all the rage for consumers – but are they a good fit for your business? Before you sign up to offer deep discounts on your services in order to woo new customers, you need to consider the facts. Sites like Groupon, Bloomspot and Living Social may not bring you the benefits that … [Read more...]
How to Choose the Right Marketing Strategies for Your Business
What is a marketing strategy? I like to define it as “a process that allows you to concentrate your limited resources on the greatest opportunities to increase your visibility, sales and income.” For example, let's say you have the goal to enroll 3 new clients within the next 30 days. You should … [Read more...]
How to Set Goals That Get Results (SSMS Episode 86)
[display_podcast] You started your business to make a great living doing the work you love. NOT to unintentionally run a non-profit organization. To ensure that you create the profitable, successful business you deserve you must set and achieve goals. For some folks this is easier said then done, … [Read more...]
How to Take Control of Your Time
As a busy spa or salon owner, do you feel like there’s never enough time in the day? If you’re chronically late, feeling overwhelmed and running behind, you need to take control of your time. Careful budgeting and prioritization can help you master your schedule and find tons of extra time each … [Read more...]
Want more profits? Be more specific!
Being more successful and more profitable in your business can be had by: Being SPECIFIC in who choose to work with Being SPECIFIC with the goals you set and the marketing strategies you choose to achieve those goals Being SPECIFIC with how you spend your time It's SO easy to be … [Read more...]
S.M.A.R.T. Goals Equals Definite Results
The halfway point of 2012 is quickly approaching. My question to you is this, "Are you at the halfway point of accomplishing all of the goals that you have set for your business?" Now is the time to review your progress! Don't be afraid! You won't know where you're at if you don't look. And … [Read more...]
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