Top-notch salons and spas provide value by giving their clientele exactly what they need. Follow these steps to create offers your clients can't refuse. 1. Learn about your clients. Giving your clients exactly what they need starts with understanding their needs. The easiest way to do that is … [Read more...]
3 Steps to Paying Special Attention to Each Client
Clients are the lifeblood of your business – without them you wouldn’t have a business! To keep them coming back, you need to cater to their needs. To effectively cater to those needs, learn everything you can about the client. Follow this three step formula to craft business-boosting offers: 1. … [Read more...]
5 Problems You Solve For Your Clients When They Walk in the Door
As a spa or salon owner, it's easy to fall into the trap of thinking your job is to provide services. It’s not! Your job is to SOLVE PROBLEMS. Your clients come to you looking for solutions, not services. A lot of the problems your clients need you to solve are emotional. Your client comes to you … [Read more...]
Your Instant Recipe for Following Up: When, Who and How
Ready to implement a follow up system that really works? Although you may want to try to streamline your follow up process by only following up with new clients, don’t do it! Your follow up plan isn’t the place to cut corners. You should follow up with all your clients, new and existing. Not sure … [Read more...]
How to Develop a Profitable Follow Up System
The biggest mistake spa and salon owners make is not staying in touch with existing clients! Once you’ve gotten a client through your doors once, it’s much easier to keep them coming back than to go out and find brand new clients. Following up with your clients makes you stand out from the pack and … [Read more...]
Get Your Team On Board: Empowering Others to Follow Up with Clients
As a salon owner you don’t have time to follow up with every client who walks through your door. Don't let that stop you from making sure your clients get that extra touch that makes for a GREAT experience. Empower your team to follow up and you’ll see more repeat clients. Your Team Can Be Your … [Read more...]
7 Ways to Treat Your Clients Like VIPs
Everyone wants to feel like a VIP. Booking a service at a salon or spa is one way for many people to feel special for a few hours. Use these tips to treat your clients like VIPs and they’ll keep coming back: Train all your staff to be friendly and welcoming to every one of your guests. Your … [Read more...]
5 Steps to a Client Care System for Your Spa
Did you know it costs five to seven times more money and effort to get a new client than to keep an existing one? If you want to reduce turnover in your spa and save money at the same time, you need a client care system. Building a good system and training your staff takes time upfront, but will … [Read more...]
Are Daily Deal Sites a Good Deal for Your Spa?
Daily deal sites are all the rage for consumers – but are they a good fit for your business? Before you sign up to offer deep discounts on your services in order to woo new customers, you need to consider the facts. Sites like Groupon, Bloomspot and Living Social may not bring you the benefits that … [Read more...]
