Time. It's the most precious asset we have as entrepreneurs and the one thing we can't get enough of. Many service professionals struggle with using their time effectively and find it hard to consistently market the way they should. While we can't literally add hours to our day, we can use the time … [Read more...]
How to Market Effectively With A Small Budget and No Time (SSMS Episode 41)
Marketing your business consistently and effectively is the only way to keep your pipeline full of ideal clients. If you’re having trouble implementing your marketing plan, it may be because you are allowing excuses to get in your way. Giving into excuses can only hold you back and can keep you from … [Read more...]
How To Host a Successful Meetup
Meetup.com is one of my favorite marketing resources for many reasons. Perusing the various groups listed on the site will allow you to locate a specific demographic of people who are interested in specific topics. Not only can you join and interact with the groups online you can actually "meet up" … [Read more...]
No time, no money and too overwhelmed to market? No problem!
The success of your service business depends on your ability to consistently and effectively market your solutions. So why is it that so few solopreneurs are spending the necessary time and energy on marketing? In my coaching work, these are the excuses I hear most often: "I don't have enough … [Read more...]
How to Create an Information Product That Sells (SSMS Episode 40)
Developing your own information product is an easy way to develop a new stream of income for your service business. If you’ve wondered about how to create your own info product and generate a profit, you’ll love this week’s podcast! I share five proven steps for creating a product that will be … [Read more...]
5 Proven Steps to Creating Products Your Clients Want to Buy
An information product (info product) is just that - bundled information on a specific topic. Instead of working with a client in a coaching, consulting or similar setting, you are documenting your expertise and providing it to them in a self-study format. An info product can be a checklist, a cheat … [Read more...]
Work Smarter not Harder with Teleseminars and Webinars to Boost Your Profits (SSMS Episode 39)
Hosting a virtual event, such as a teleseminar or webinar gives you an opportunity to promote your services as well as create a new stream of income for your practice. With a well-planned and well-run event, you can grow your list, create more visibility for your solutions and increase your revenue … [Read more...]
Use Teleseminars and Webinars to Boost Your Profits
Hosting virtual events such as teleseminars (essentially a conference call) and webinars (which is basically a PowerPoint presentation delivered via the Internet) are a great way to boost your business. They are both easy and highly effective tools to create more visibility and new profit streams … [Read more...]
How To Host A Live Workshop and Increase Your Income (SSMS Episode 38)
Hosting a live workshop or training event is a strategic marketing technique that can increase your income AND create a new client base, all in the same day. While it might take months to develop rapport with prospective clients online, you can accomplish the same level of connection in just an … [Read more...]
3 Easy Steps to More Profits in Your Business
Most service professionals know that they need to market their business consistently to get great results. But knowing and doing are two very different things. It can seem challenging to market consistently when you’re so busy serving your clients, actually running your company, and trying to take … [Read more...]
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