If you want to pump up your profits, you have to get clear about exactly what you are offering your customers and offer it to them in a way that is compelling and interesting. The best way to do this is to position yourself as a problem solver for your ideal prospects. If you can solve problems for … [Read more...]
How to Never Run Out of Clients (SSMS Episode 45)
Do you ever wonder why some service providers in your industry seem to have a wildly successful business while you are struggling along just trying to make ends meet? It's not likely that the star players in your industry are any smarter, better educated or better connected than you are. Their … [Read more...]
The Biggest Mistake in Your Marketing Plan
To market your business and to do it effectively, you need a marketing plan. Trying to just jump in and implement strategies as they come might seem like a carefree way to handle your marketing, but doing so will never create highly profitable results in your business. For a marketing plan to … [Read more...]
Stop Being Overwhelmed and Start Marketing
Feeling overwhelmed with marketing your business? We've all been there at one time or another. But you don't have to stay there! Being in a constant state of overwhelm is a choice. It's a choice one makes partially as a result of a limiting belief that being successful in business is hard and … [Read more...]
No Cost Marketing Strategies That Work (SSMS Episode 43)
Do you feel stuck in your business because you don’t have enough money to devote to marketing? While there are great marketing programs out there that are worth an investment, you don’t have to have a huge budget in order to get more clients and generate more revenue. In this week’s podcast, I share … [Read more...]
A Step By Step Plan to Boost Your Productivity (SSMS Episode 42)
Think you don’t have enough time to market your business? Think again! Learning simple strategies for how to use your time more effectively will help you be more productive and reach your goals more quickly. Don’t put off marketing your business any longer! You do have the time – and I’ll show you … [Read more...]
How to Market Effectively With A Small Budget and No Time (SSMS Episode 41)
Marketing your business consistently and effectively is the only way to keep your pipeline full of ideal clients. If you’re having trouble implementing your marketing plan, it may be because you are allowing excuses to get in your way. Giving into excuses can only hold you back and can keep you from … [Read more...]
How To Make Your New Year’s Resolutions a Reality
One of my favorite quotes comes from Basil S. Walsh, who simply asks, "If you don’t know where you are going, how can you expect to get there?" Do you know where you are going in 2011? Have you drawn out a ‘road map’ for the direction you plan to take and assembled all the tools necessary to … [Read more...]
How to Boost Your Confidence and Your Success as an Entrepreneur (SSMS Episode 26)
Believing in yourself and your business is crucial to your success as service professional. Learn how to approach your business from a place of confidence and overcome common mindset pitfalls – TODAY! It will mean the difference between barely surviving and successfully thriving in your business … [Read more...]
Boost Your Confidence and Enjoy More Success in Your Business
So often, it isn’t a lack of knowledge which prevents small business owners from achieving their business and marketing goals. Instead, a lack of focus and motivation are more often the culprits. You may be a person who knows exactly what you need to be doing, having the head knowledge, but not … [Read more...]
