You can ensure that your business thrives . . . Yes, it is possible even during economic uncertainty — keep reading. Smart business owners know that adapting marketing and business practices in response to economic fluctuations is vital for any successful business. During the global … [Read more...]
How to be Successful with Virtual Meetings and Virtual Events
Virtual events are all the rage... Because now they are absolutely necessary! Since 2008, we've been educating and empowering our clients and students by way of virtual events. As the COVID-19 health crisis threatens the globe, many businesses, large and small, have switched to virtual … [Read more...]
How Savvy Marketers Use Webinars for Consistent Engagement and Revenue Growth
This week, I was a first-time attendee at Webinar World, a user conference hosted by ON24, in San Francisco, CA. ON24 is an enterprise-level technology company that, per the comments on their website, “is on a mission to redefine how organizations engage with their audiences, powering interactive, … [Read more...]
6 Core Marketing Strategies Guaranteed to Attract Clients for Small Businesses
Without question, you love your business. But, how can you convey that love to your prospects in a way that not only piques their interest, but also makes them take action and become a paying customer? It’s all about marketing and promotions. That is, the work you put into raise awareness … [Read more...]
Why Smart Simple Marketing Went Missing and How You Can Use Our Example To Grow Your Business [FREE DOWNLOAD]
You are going to discover an important secret… It’s a secret that many small business owners ignore, but so desperately NEED. (I want to lead you from the group of “ignor-ers”. So keep reading.) Intentionally, Smart Simple Marketing disappeared! Why would we go missing for … [Read more...]
Facebook Live to Help Boost B2B Profit
Originally published at Hoovers.com Like every other trend in digital marketing, video marketing is constantly shifting and evolving. If you’re just hopping on the video bandwagon, don’t worry – you’re not too late to take advantage of all this growing medium has to offer. In fact, it’s never … [Read more...]
7 Secrets of Online Event Marketing Success
Originally published at Hoovers.com Online events are fantastic for building brand awareness and driving small business sales. Unlike traditional events, which require a physical location and incur a variety of different hard costs, online events are low-cost and low-maintenance with the … [Read more...]
5 Digital Marketing Trends That Work Wonders for Small Business
It’s tough to keep up with digital marketing trends, isn’t it? Every day there seems to be a new “must-have” app, new software programs, and new ideas about how to use digital tools to drive profits and win customers. A lot of these trends come and go, while others become staples of any solid … [Read more...]
How to Get Listed in the Right Online Business Directories
Originally published at Hoovers.com If your business is a local business, it’s highly likely that your customers are already using online business directories to find you. How likely? According to hyperlocal business monitor Street Fight, over 92% of internet users utilize online … [Read more...]
7 Costly Mistakes to Avoid When Buying Online Ads
Originally published at Hoovers.com In 2016, it can be easy and cost-effective to target your audience using Search Engine Marketing across a variety of online channels. The trick is knowing which of those channels will give you the biggest Return on Investment (ROI), and which types of online … [Read more...]
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