Interview originally published by The Expat Woman Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with … [Read more...]
How to Follow Up with Prospective Customers and Referral Partners After an Event
Picture this… You’ve just returned from a killer networking event. You mingled like a boss, rubbed some pretty impressive elbows, shared your vision and walked away with a pocket full of business cards. Now what? Networking is a powerful tool for marketing your business. Why? Because it … [Read more...]
Why Smart Simple Marketing Went Missing and How You Can Use Our Example To Grow Your Business [FREE DOWNLOAD]
You are going to discover an important secret… It’s a secret that many small business owners ignore, but so desperately NEED. (I want to lead you from the group of “ignor-ers”. So keep reading.) Intentionally, Smart Simple Marketing disappeared! Why would we go missing for … [Read more...]
5 Digital Marketing Trends That Work Wonders for Small Business
It’s tough to keep up with digital marketing trends, isn’t it? Every day there seems to be a new “must-have” app, new software programs, and new ideas about how to use digital tools to drive profits and win customers. A lot of these trends come and go, while others become staples of any solid … [Read more...]
(Very) Low Cost Market Research Tips for Small Businesses
In order to stay successful and relevant as a small business owner, you have to “give the people what they want.” That means never leaving business decisions to chance or guesswork, and always basing your next move on client feedback and market research. Market research isn’t just for big … [Read more...]
25 Proven Ways to Grow Your Email List Fast
There are many more ways than you think… How many strategies are you using to grow your email list and your business? You’re a savvy small business owner who’s always looking for new, cost-effective ways to market your business. The value of email marketing is clear and you want to take full … [Read more...]
How to Create a Social Media Posting Schedule
You know that sticking to a schedule is important for your business. It helps you get things done, and keeps everything running smoothly. The same is true when it comes to your social media marketing. Understand which networks are right for your business before creating a posting … [Read more...]
Quality vs. Quantity: Which Relationship Marketing Style is Best for Your Company?
How you communicate with and engage your customers is the most important aspect of your business and your brand. After all, it is in building long-lasting connections that you build long-lasting businesses. Just like your overall marketing strategy, your relationship marketing style does not come … [Read more...]
5 Ways to Stay Organized and Be More Productive With Your Marketing
It’s not easy to stay organized and be productive when you’re running a small business. Chances are you spend most of your day wearing different hats, taking meetings and calls, dealing with clients and customers, putting out fires – you know, running your business. No wonder marketing so often … [Read more...]
How To Get Customers To Do What You BOTH Want
Engagement Matters Episode 36: Consumers want to gobble up all of the valuable resources that you provide for them. The method for delivering these resources is irrelevant. What is important, however, is that you help them to take the next best step that will guide them to solve a pressing problem … [Read more...]
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