For most small business owners, in-person networking is a significant piece of their ongoing marketing strategy. Getting out and meeting the right people is often the quickest way to enroll new clients into your practice and generate additional revenue. Though networking can open the door to … [Read more...]
The Key to More Profits? Give ‘Em What THEY Want!
How would it feel to offer products, programs and services that your ideal clients snatch up at every opportunity? How would your business be different? How would your life be different? Pretty great, right? The first step to creating this reality is to get CRYSTAL clear on who your ideal … [Read more...]
Following Up = More Profits In Your Business
How many times have you attended a networking event, had a number of great conversations with ideal prospects, collected a bunch of business cards and never followed up? Perhaps more times than you'd care to admit. The bad news: You likely missed out on a number of key opportunities to deepen … [Read more...]
Networking Isn’t “One Size Fits All”
Many solo service professionals don’t feel comfortable attending networking events, because it can be intimidating to have to meet new folks en-masse and “work the room”. Perhaps they think that the sole purpose of attending a networking event is to collect a bunch of business cards and get people … [Read more...]
Choosing A Target Market = More Money In Your Pocket
When I start working with a new client, one of the first tasks we work on is identifying their target marketing and creating their ideal client profile. Most of the time, the client will say something like, “if I focus on just one industry, I’m going to be missing out on working with other … [Read more...]
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