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Getting Found Online – Tips on Keyword Research

By Sydni Craig-Hart

Attracting high-quality prospects online has a lot to do with the language you use in your content.

You want to strike a careful balance between a conversational, engaging tone and including keywords and keyword phrases that your prospects would type into their search engine when they go online looking for the products and services you sell.

This is a great “cheat sheet” on how to begin your keyword research and what you should do with it once you decide what words to build your content around:     

 

Once you’ve gotten clear on your strategy, a great place to start with your content marketing plan is to begin publishing a regular email newsletter. Even just staying in touch with your audience once per month (though you should be in touch more frequently than that), can keep prospects engaged and help convert them to leads.

Give it a try by starting a FREE 60-Day trial with Constant Constant’s award winning software! I’ll even through in as a bonus gift a FREE eBook on “60 Ways to Build Your Email List” which includes simple, but highly effective tips on how to attract new subscribers to your business.

Filed Under: Content Marketing, Online Marketing Tagged With: Attracting Prospects, Content Marketing, Content Marketing Plan, Keyword Research, Newsletter, Smart Simple Marketing, Sydni Craig-Hart



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Sydni Craig-Hart
Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

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Comments

  1. deb dolen says

    January 1, 2015 at 11:34 AM

    Its such as you read my mind! You appear to understand
    soo much about this, likke you wrote the e-book iin it or something.
    I believe that you can do with a few % to force the message house a
    little bit, however other than that, this iss fantastic blog.

    An excellent read. I’ll definitely be back.

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