Attracting high-quality prospects online has a lot to do with the language you use in your content.
You want to strike a careful balance between a conversational, engaging tone and including keywords and keyword phrases that your prospects would type into their search engine when they go online looking for the products and services you sell.
This is a great “cheat sheet” on how to begin your keyword research and what you should do with it once you decide what words to build your content around:
Once you’ve gotten clear on your strategy, a great place to start with your content marketing plan is to begin publishing a regular email newsletter. Even just staying in touch with your audience once per month (though you should be in touch more frequently than that), can keep prospects engaged and help convert them to leads.
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