Blogging has been by far one of THE most effective strategies I’ve used to drive traffic to my website and build my list of pre-qualified leads.
I strongly believe that every business should have a blog because it allows your target market to get to know you, like you and trust you, which then encourages them to seek out your expertise. Hence, I often recommend this strategy to my clients and students to help them create more visibility for their work.
Often one of the first questions new bloggers ask is, where do I set up my blog for the best results? Excellent questions. There are many, many options available and which one you choose really depends upon your personal preferences and level of comfort with online technology.
My friend Denise Wakeman published an awesome article recently on this very topic AND included a handy comparison chart to help you make your decision. Check it out and let me know what you think!