Have you ever noticed on some treadmills that there is a setting called the “fat burning” zone?
Theoretically, if you keep your pace, speed and incline at a certain level, you will maximize your work and keep your body in its prime “fat burning” zone. Which is obviously the goal if you are spending some time on a treadmill – you want slim, trim, tangible results!
What does this have to do with growing your business? The same principle applies! Especially if you are just getting started in your business, or working your way out of a slump.
Staying in your power zone will ensure that it’s easier to complete your essential marketing tasks,and you’ll get much better results. Your marketing will be more genuine and reflect the best you have to offer. Your ideal clients will take notice, reach out and want to work with you.
What does this look like in real life? Its means focusing on these three things:
- What you enjoy doing – Are you a gregarious, outgoing person by nature? Then networking and speaking are great ways for you to create more visibility for your work and attract new clients.If you love to write, you might focus on consistently (i.e. weekly) sending an email newsletter, writing a blog post and contributing other types of content to major outlets.
Keep in mind, no one marketing strategy is the “end all,” “be all”. And no one strategy is going to make or break your business. Make your marketing and business development fun, by focusing on the activities you actually enjoy. This isn’t supposed to be hard. 🙂
- What you’re good at doing – The same principle applies here. Use your natural talents and abilities to grow your business. You’ll be much more comfortable and consistently enjoy better results.We are all naturally more confident when we are working in our comfort zone. So use that to your advantage. People are drawn to confident individuals like a magnet, so how you show up will go a LONG way towards helping you to fill your practice with ideal clients.
- What has already generated the best results – This means you have to review your past client list and really analyze where your leads came from. You may be pleasantly surprised! This analysis is guaranteed to save you time, money and energy because you can see exactly what marketing activities have generated the best results and thus, focus your attention on ONLY those key areas.This will eliminate that feeling of “I’m spinning my wheels!,” will decrease your stress and significantly increase your profits. Keep track of where EACH lead comes from, even if you just use a simple spreadsheet. Remember, you don’t need to do 92 different things to grow your business. You only need to do the top 2-3 that work the best, and do them consistently.
That’s IT! Being open to new ideas and technology is critical to your long-term success. But that does not mean you should jump on every marketing bandwagon that goes by. And it doesn’t mean you have to implement a particular strategy, just because it seems that everyone else is.
You shouldn’t force a marketing idea unless you can enjoy doing it, are naturally gifted at it or if it has generated results for you in the past. Trying to convince yourself to do things that don’t fit into one of these three categories is a waste of your time! It drains your energy, puts unnecessary pressure on you and makes your business difficult. Instead of struggling, it’s time to step out into your POWER Zone, commit to consistency and enjoy growing your business.
Make this easy on yourself! How will you step into your marketing POWER zone? Share your thoughts with me in the comments!
YOUR “TAKE ACTION” PLAN FOR THIS WEEK:
- Set aside 30 minutes to look at the marketing activities that you enjoy most. Pick the top 3. Schedule a recurring appointment on your calendar to work your plan each week.
- Evaluate your skills and strengths. How can you translate those into marketing activities that will get bigger and better results for your business? How can you leverage the opportunities that are already in front of you?
- Review your revenue report for the last six months. Where have the majority of your clients come from? Focus on these marketing efforts to repeat your success.