Q. “Hi! it was such a pleasure meeting you Sydni! The information you shared was beyond helpful! Thank you! A question I wanted to ask: In your opinion how or what would be a good and effective way to tell about what it is that I do? (In other words, how can I say it? I’d like your opinion please.) I have had formal coach and counseling training and experience. I remember you said people don’t care about that. I know I make a difference in peoples lives. I usually share my gift to help family and friends. They do not pay me but when they have followed my instructions the results have been great for them. Thank you in advance for your help!” ~ C.S.H. – Oakland, CA
A. Hi C.S.H!
Thanks for asking such a great question. Yours is a challenge many coaches and counselors face. I’m glad to know that the work you’ve been doing for friends and family has paid off. Finding out why they came to you in the first place is actually a GREAT way to clarify the value of what you offer (like we discussed in the workshop). I’d like you to complete the following steps:
- Make a list of ALL the people you have coached or counseled. (Don’t leave anyone out).
- Reach out to each of them and schedule a 5-minute telephone interview.
- Use a free conference line service (like http://www.freeconferencepro.com/) to host and RECORD the call.
- Ask each interviewee these questions:
- What specific problem/situation/challenge were you facing that prompted you to reach out to me?
- How would you describe the work we did together?
- What specific benefits or results did you enjoy as a result of our work together?
- Go back and listen to each recording and take detailed notes about the specific language each person used to answer each question. Write what they say verbatim – don’t change the words!
- Bonus tip: Have the recordings transcribed so you have the language in black and white. You can copy/paste this right into your marketing materials!
Completing this exercise will give you tremendous insight into how you are perceived as a problem solver and what specific, tangible benefits your clients have enjoyed as a result of working with you. You can take this and then easy fill in the blanks of this statement:
“I help ______________ do ________________.”
And that, my dear, is a “good and effective way to tell about what it is that you do“. 🙂
What day next week can you put this plan into action? Leave me a note in the comments below.