Smart Simple Marketing

Gain clarity. Take action. Get Results.

  • Home
  • About
  • Results
  • Solutions
  • Blog
  • Events
  • Tools
  • Contact

Small Business Marketing is Easier Than You Think

By Sydni Craig-Hart

Small business marketing is not only necessary to your success as an entrepreneur, it’s easier than you think. Statistics say your small business has a 1 in 6 chance of survival, but without effective, ongoing marketing, your odds are far less than that. Utilize proven small business marketing strategies that will let you spread the word about your business quickly and get in front of the right people.

Small business marketing can seem like a big task. After all, big corporations have entire departments devoted to nothing other than marketing, so what can you do with a one-woman (or one-man) show? The good news is …plenty! You can market your small business in a number of ways that will have your phone ringing, inbox filling up and your bank balance growing. One of the keys to success is to build a compelling brand and consistently create awareness for that brand.

Build Your Brand and Market
As important as what you do is, what you need to market is who you are and the solutions you offer – your brand. Think about it – when you think tomato soup, what is the first thing that comes to mind? Perhaps it’s Campbell’s red and white can. (It’s probably those cute little kids ice skating, right?) Campbell’s didn’t spend years promoting the vine-ripened tomatoes that make up their smooth, tasty soup, did they? No way! Instead, they taught us all that when you need tomato soup, there is no one else but Campbell’s. They marketed the brand, but they made millions off of the soup.

Don’t Hide Out
Be diligent about including your brand on everything that moves, along with everything that sits still. Every email you send should have your branding, and a link to your website. Same goes for every information product, brochure, video, audio product or flyer you send to anyone. It doesn’t matter what you put your branding on — it matters that your small business is everywhere people look. Make yourself known – and use your branding to do it.

Take Action In Spite Of Your Fear
One of the most important parts of your small business marketing strategy is your mindset. It’s a big, big world out there and there are millions of folks trying to get their share of the market by doing the same thing you do. Don’t allow yourself to feel overwhelmed. Instead of caving in to fear and scarcity, focus on creating results for your target market. Every single success story started with a person who wondered if they could make their dream happen – and then they went out and did it. You are no different. No matter what your emotions tell you, just dive in and do it, even when you’re afraid.

You Decide!
You don’t have to follow the pack and do the same old, same old. You can and should step out and start a trend rather than follow it. If you have an innovative idea for getting your name out there, go ahead and try it. The more unique and novel your idea is, the more interest and buzz it will create. As long as your strategy is planned and organized, you stand an excellent chance of gaining attention and creating a name for your business. Don’t be concerned if an idea isn’t proven. Everything was new and innovative once!

Successful small business marketing is easier than you think. Build your brand and your market by taking action and doing something new that shows who you are and why your business is the one your prospects need to choose. Step out of the tired old marketing box and try something new – and you’ll look at small business marketing in a whole new way.

Filed Under: Branding, Marketing Mindset, Marketing Strategy, Smart Marketing Tagged With: Branding, Marketing Mindset, Marketing Strategy, small business marketing, Smart Simple Marketing, Sydni Craig-Hart



Share this...
Share on facebook
Facebook
Share on pinterest
Pinterest
Share on twitter
Twitter
Share on linkedin
Linkedin


Sydni Craig-Hart

Is your organization looking to gain market share and deepen loyalty with small businesses, women or minorities? Sydni Craig-Hart is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 8,000 small business in 79 different industries, has been helping companies to drive engagement with sought-after, growing market segments. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, contact Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn and more.

Subscribe to our blog!

Sign up to get new our latest posts and announcements
delivered straight to your inbox.




Trackbacks

  1. Small Business Marketing is Easier Than You Think « Affiliates « How to get Rich blog says:
    May 9, 2011 at 11:38 PM

    […] Article source: http://sydnicraighart.wpengine.com/small-business-marketing-is-easier-than-you-think/ […]

Contact us

2340 Powell Street
Suite 223
Emeryville, CA 94608
T: 510.365.6148
F: 708.405.0668
E: Info@SmartSimpleMarketing.com

Navigation

  • About
  • Results
  • Solutions
  • Events
  • Contact

Categories

  • Marketing Strategy
  • Business Management
  • Attract Perfect Clients
  • Marketing Advice
  • Networking

Copyright © 2025 · Smart Simple Marketing

Enter your information below to get instant access now!

Your privacy is protected.

Notifications