Getting anything “good” in the mail these days is a challenge. Your mailbox is probably filled with bills, direct mail pieces (i.e. junk mail) and things you’d really rather not look at. Think about the last time you actually received a greeting card or personal handwritten note in the mail. When was that? …Perhaps a long time ago.
The truth is, the times you receive a handwritten personalized note are likely few and far between. That’s why when someone does receive one, it stands out. This leaves a great impression on the receiver of that personalized note.
Sending a handwritten note to a potential client after a meeting is a great marketing strategy to implement. One, you have the chance to quickly thank your potential client for the meeting. Two, it keeps you on top of their mind as they are “thinking” about working with you. Three, it makes you stand out from the crowd. If they are “shopping” for service providers, they will be more likely to choose you for your great service, because they are impressed by your gracious follow-up.
But sending a handwritten note doesn’t stop with new potential clients. This practice should be carried out throughout the life of your relationship with your client. This means thank you notes when the project is completed, a card acknowledging the anniversary of their business, congratulating them on a BIG win, etc. It doesn’t take as long as you think! Taking 5 minutes to write a note will help you to maintain a great relationship with your client, will go a long way towards creating a satisfied customer and will generate referrals.
And, who doesn’t love referrals?
Happy clients will tell their friends, family and anyone who will listen about the great service you provide and the WAY you served them. The next time your client hears about someone in need of the type of services you provide, guess who they will recommend? YOU! Why? Because they had a great experience in working with you and you are on the top of their minds because you stay in touch with them.
The type of card you send should be a mixture of personal style and polished professionalism. First of all, send the nicest card you can afford. If you are going to have monogrammed or personalized note cards designed with your business logo, take the time to hire a graphic designer to create a stylish piece. Be sure they are printed on good quality card stock. (You don’t want someone who is paying hundreds or thousands of dollars for your services to feel like they got a “cheap” card from a discount store.) Depending on your profession, you will probably want to avoid using the cartoon and caricature type of cards. These may not support your brand or your business and could detract from your professionalism.
I’m excited to see how this strategy works for you and would love to hear the feedback you get from clients. Please share your success stories with me by posting a comment on the blog!