Engagement Matters 27: Is it Mars, Venus or Uranus? If you are not using email marketing to your advantage, you must be living on one of those planets. This episode of Engagement Matters discusses how you can intensify your engagement marketing strategy with email marketing. … [Read more...]
Long Vs Short Emails: Which style will convert your prospects into customers?
You may have noticed that some emails you receive from top marketing gurus are three or four sentences tops. Other emails contain paragraph after paragraph of long, scrolling copy that seems to go on forever. Some small business owners swear by "the scroll," while others insist that short and … [Read more...]
The Top 3 Email Programs for Busy Entrepreneurs
For many entrepreneurs and small business owners, email marketing remains something of a mystery. You know you’re supposed to be emailing your list, but when? How often? And what about? Choosing a great email program takes a lot of the guess-work out of email marketing, because you can measure … [Read more...]
7 Subject Line Tricks to Get Your Emails Opened
You get it. You need to be sending a regular email newsletter to stay in touch with prospects, create sales opportunities and increase engagement with your audience. What happens as soon as you hit send? You start looking at your reports to see who and how many people are opening your … [Read more...]
5 Tips to Increase Your Email Deliverability
Guest Article By Ryan Pinkham, Constant Contact You put a lot of work into creating your email campaigns each month. The last thing you want is to have your email flagged as spam, and not be seen by the audience you’re trying to reach. If you’re a Constant Contact customer, you’re in luck! We … [Read more...]
3 Easy Ways To Create Cash With Your Email Newsletter
How many times have you checked your email inbox today? How many times throughout the day do you check for new messages? The answer to these questions is likely more often than you'd like to admit. The good news is, though... you're not alone! Most of the prospective clients and customers you are … [Read more...]
Get More Clients and More Referrals With A Lazy Email Newsletter
You see the need to stay in touch with your clients, prospects and supporters. You likely have great intentions of doing so. But for some reason, getting your newsletter out the door consistently just isn’t happening. You might be time crunched (but who isn’t), don’t have a clue what to … [Read more...]
5 Simple Shortcuts to Creating GREAT Newsletter Content When You’re Short On Time & Hate To Write
Since we launched the current version of the Smart Simple Marketing brand back in 2009, by far one of the most effective marketing strategies we've used has been our email newsletter. We've sent it out every week since March 2010 and have never missed a single issue. Because of that, every single … [Read more...]
How to Profit From Your Social Media Profiles
There is only ONE reason you should have a presence on social media for your business. That’s right. Just ONE. The reason is – to use the platform to connect with ideal prospects and get them on YOUR mailing list. It doesn’t matter how many fans, followers or connections you have if those … [Read more...]
15 Fresh Ingredients to Cook Up A Profitable Email List From Scratch
Whether your business “recipe for success” is focused on a few key milestones or you have a big, hearty vision you’re working to achieve, you’re going to get the best results when you use high-quality "ingredients." By that I mean you can "cook up" a profitable email list that is highly … [Read more...]
