Originally published at Hoovers.com In 2016, it can be easy and cost-effective to target your audience using Search Engine Marketing across a variety of online channels. The trick is knowing which of those channels will give you the biggest Return on Investment (ROI), and which types of online … [Read more...]
Why Search Engine Marketing Research Is Important
Many of my clients come to me with preconceived ideas about what phrases they want their website to show up for on the search engines like Google. Sometimes they hand me a list, and say, "I want to be number one for these words, how much will it cost?" Before jumping into that conversation, I … [Read more...]
